(Beijing Comprehensive News) U.S. technology giant Apple launched a preferential event in China. Individual iPhone phones have a discount of 500 yuan (RMB, Same as the same, S $ 95).This unusual price reduction activity may exacerbate people's concerns about the decline in Apple's demand.
Apple China official website on Monday (January 15) announced the launch of the "Welcome Spring Limited Time", from January 18 to January 21, involving various mobile phones such as iPhone 13 to the latest iPhone 15 Pro Max, etc.The discount is up to 500 yuan.The discounts of MacBook AIR -related models are as high as 800 yuan.
Comprehensive Bloomberg and Reuters report that this rare price reduction is just increasingly favored by local brands such as Chinese consumers. At the same time, more and more Chinese companies and government departments have begun to restrict employees' use of Apple equipment.
Jefu Rui, the Wall Street Investment Bank, showed that the sales volume of Apple mobile phones in the first week of this year decreased by 30%compared with the same period last year, and sales in China in 2023 decreased by 3%year -on -year.Analysts predict that Apple's competition will be even more severe this year.
