The 29 -year -old Xu Zhipeng watched the three Taiwan orchestra's Mayday concert in the second half of the year. In the next two months, he will go to Guangzhou and Shanghai, and watch two Mayday.
The Mayday fans who taught at Hangzhou training institutions told the United Zard that he had watched two Mayday concerts a year on average in the past.When I learned that Mayday will be held in mainland China after the epidemic tour in Beijing this year, Xu Zhipeng broke the practice of only watching in Jiangsu, Zhejiang and Shanghai, and went to Beijing to watch two performances.Essence
Mayday has returned to the mainland performance market in May this year, and has reached as many as 47 concerts, covering 12 first -tier and second -tier cities including Beijing, Shanghai, Shenzhen, Wuhan, and Nanjing.And this is just the tip of the iceberg that rebounded in the Chinese concert market this year.
With the opening of the market after the epidemic, concerts and music festivals have become an important engine for local cultural tourism consumption this year.According to data from the China Performance Industry Association, a total of 428 large -scale concerts and music festivals performed in the second quarter of this year. The box office revenue was 2.231 billion yuan (RMB, the same below, the same is S $ 420 million), an increase of 738.6%from the first quarter;The number of audiences also increased by 611.7%month -on -month to 4.823 million.
According to the statistics of the "Lighthouse Professional Edition" of the Performance Data Platform, as of October 1st, during the offline performance this year, music performance revenue exceeded 7.4 billion yuan, and contributed to 90.7 % to the overall box office, of which the concert box office revenue80.6 %.
In addition to ticket income, large -scale concerts can also attract many fans to watch across cities, driving transportation, accommodation, catering and shopping consumption.Taking the singer Jay Chou as an example, his four -day tour in Haikou, Hainan at the end of June, drove 976 million yuan in tourism revenue, which was three times the local Dragon Boat Festival tourism revenue.Data from the tourism platform shows that during the four -day singing of Jay Chou in Tianjin in early September, Tianjin Hotel orders increased by 447.7%year -on -year, driving air tickets, train tickets, and tickets increased by 269%year -on -year.
According to the statistics of the China Performance Industry Association, the audience of the concert and festival is mainly young people. The ages of 18 to 34 accounted for more than 75%.In sharp contrast to the fiery performance market, it is a severe employment situation in youth.Chinese officials have suspended the announcement of the unemployment rate of the youth from August. The last announcement of the investigation of the unemployment rate from the 16 to 24 -year -olds announced by the last time, recorded a new high for the third consecutive month.
Xu Jian, a professor at the School of Media and Communication of Shanghai Jiaotong University, pointed out in an interview that after three years of epidemic, urban young people are more pragmatic in material consumption and shift from the pursuit of luxury goods to pursuing cost -effectiveness.During the epidemic period, the highly depressed offline social needs have been rapidly recovered this year, leading to large offline activities such as exhibitions and concerts.
Liu Yuanju, a researcher at Shanghai Finance and Law Research Institute, wrote an analysis. When economic downturn, people would reduce consumption such as buying houses and cars.Relax yourself.The recovery of the concert market is the embodiment of the "lipstick effect".
Xu Jian predicts that the red fire in the concert market will continue until next year, and will gradually drive other consumption recovery."Although a concert ticket is only a few hundred thousand yuan, this type of high -frequency low -quota consumption will gradually pass to other industries on the economic chain to drive the overall economic rebound."
The concert is hot and spawned the sky -high scarlet ticket
For Xu Zhipeng, the most difficult thing to watch concerts is not to buy votes, but to be unable to grab tickets.He said that the ticket of the day before the epidemic was not difficult to grab. Now every time the invoicing is sold out, "I haven't grabbed a ticket myself.
The hot market that is difficult to find, promoting the rising fares of oxen.During the concert of Jay Chou, a ticket with a original price of 700 yuan was fired by the ox to nearly 4,000 yuan.On the day of the 10th anniversary concert of the official announcement at the end of July, the first row of the original price of the original price of the original price of the original price was bid to 200,000 yuan.
A "ox" who has been in the industry for six years revealed to Lianhe Zaobao that this year's market is much better than in previous years, and almost all concert tickets can take a premium.He receives hundreds of ticket orders every month, with an average of 100 yuan per ticket, and 600 yuan in front seats.In other words, ox bulls can make tens of thousands of yuan per month with a selling ticket.
The Ministry of Culture and Tourism and the Ministry of Public Security jointly issued a notice in early September to strengthen the management of large -scale performance activities with the number of audiences with more than 5,000 people.The notification requires the number of tickets sold for large -scale performance activities, and must not be lower than 85%of the number of audiences, and real -name ticket purchase and real -name admission.Each performance can only purchase one ticket for each identity document, and the ticket purchasers must be the same person as the entry.
The interviewed Matthew said that if the above -mentioned "strong real name" stipulates that if it is strictly implemented, they will be difficult to sell tickets, and they can only grab tickets at the time when they are issued.Because the seats are randomly distributed during the ticket grabbing, the pricing cannot be distinguished, and "the profit will be much less."
Wu Changchang, an associate professor at the School of Communication of East China Normal University, analyzed in an analysis in the interview that, as a personal rent -seeking behavior, the ox has always belonged to the negative external effect of the concert market.However, this year's concert is temporarily popular, which will inevitably lead to the increase in dividends of the interests, such as virtual fares and ox hype."This move will only let the behavior of the rice circle move towards enthusiasm and reduce the enthusiasm of consumer consumption. The country has been introduced some time ago, and it is also trying to cure this problem."
