September 29th is the Mid -Autumn Festival, but this year's Chinese moon cake market is cold, and online moon cake sales have dropped by more than 50 % year -on -year.
According to the interface news on Friday (September 29), data from the whale ginseng platform show that the sales volume of the moon cakes of the Jingdong platform in mid -August 2022, with sales of more than 12 million yuan (RMB,, RMB,At the same time, about 2.23 million yuan); and in mid -to -early August this year, the sales of moon cakes on the Jingdong platform were about 91,000, a year -on -year decrease of about 43%, and sales were about 5.5 million yuan, a year -on -year decrease of 55%.
In addition to e -commerce platforms, offline sales of moon cakes are also cold.
The staff of a supermarket in a supermarket in Fengtai District, Beijing said in an interview on September 26 that there were only a few days left to the Mid -Autumn Festival.It started to sell hotly.Another staff member of another supermarket in Haidian District, Beijing also said that the number of moon cake group purchases this year is much less than last year. Most consumers who come to buy moon cakes are out of demand, and consumption is more pragmatic.Rarely buying random purchases.
The report also quoted the person in charge of a moon cake brand in Suzhou that this year's moon cake orders have been reduced by 30 % to 40 %; and customers who continue to order will also pursue simpler packaging, price -friendly products, so as to use more friendly products, so as to make products and more friendly products, so as to make prices and more friendly products, so as to use more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, so as to make products and more friendly products, soReduce cost.
Guo Xiaojun, a researcher at Shenzhen Zhongwei Zhiyan Consulting Co., Ltd., said that the sales popularity of the moon cake market this year is significantly lighter than in previous years.He believes that, on the one hand, for health considerations, people's demand for moon cakes has decreased; on the other hand, it is now that people's consumption is conservative and may compress the expenses of solar terms.
