China's "Sports Brand No. 1" Noble Bird issued an announcement on Friday (September 22), announcing the gradual withdrawal of sports shoes and clothing business, and focusing on food trade.
According to the surging news report, noble bird Bird Co., Ltd. issued an announcement on the same day to optimize and adjust the company's business business, stating that it is intended to optimize the company's business business: First, the grain business is the main business development direction, coordinating the company's various itemsResources and strength, prioritize, focus on stronger food business; second, optimize and adjust the sports shoes and clothing business, according to the actual operation of the company, "noble birds", "prince", "prince", "prince", "prince", "prince, etc."The disposal of the assets and other sports shoes and clothing related assets, and gradually withdraw from the sports shoes and clothing business.
This also means that noble birds will only retain food business and investment and operation operations in the future, and end the sports shoes and clothing business that has been operating for 36 years.
For the reasons for the business adjustment of noble birds, the announcement explained that the focus of grain business as a key business is mainly to seize the national strategic opportunities of the northeast of the Northeast in the new era.The gradual withdrawal of the sports shoes and clothing business has declined and continued to lose money since the reorganization of the sports shoes and clothing business.In view of the internal and external opportunities and challenges facing the company's current and future, the company has made the above decision in order to achieve the main business focus and effectively enhance the company's core competitiveness and sustainable development capabilities.
The noble bird said that new adjustments will help the company's centralized resources for the development of the core business of the company, and solve the contradiction between the lack of comprehensive strength and other comprehensive strength of the company's resources, funds, and management.The extremely important measures to focus on the main business, build core competitiveness and sustainable development capabilities are the foundation and core of the company's long -term healthy development.
Announcement shows that this proposal needs to be submitted to the third interim shareholders meeting of the company in 2023.The board of directors of the company will submit to the shareholders' meeting to authorize the company to operate the management of the management of the management.Information, personnel, business disposal and other information will be fulfilled in accordance with relevant regulations to fulfill the obligations of review and information disclosure in accordance with relevant regulations.The announcement also reminds investors that this optimization and adjustment of business business may bring the company's pressure on the company's asset management and disposal related to the company's asset management and disposal of sports shoes and clothing business in the short term.
Public information shows that Noble Bird Co., Ltd. was established in 2004 and is an old -fashioned Chinese -made sports manufacturer.In 2014, noble birds were listed on A shares, becoming the "first share of the A -share sports brand".One year after listing, the stock price of noble birds reached 69.37 yuan (RMB, the same below, about S $ 12.98), and the market value exceeded 40 billion yuan, far exceeding another sports brand Li Ning.
However, with the intensification of market competition, due to poor management, the market value of noble birds has continued to shrink.In September 2020, the market value of noble birds shrank by more than 96%, leaving only 1.5 billion yuan.In the same year, noble birds were applied for bankruptcy and reorganization by creditors.After the reorganization, noble birds tried to adjust their business. In July 2022, noble birds invested in the establishment of a wholly -owned subsidiary Shanghai Micheng Lai Trading Co., Ltd., which contributed to the grain trade business to open the doubles of "sports shoes and clothing+food trade".Main business model.
Reported that noble birds issued a announcement on September 5 that they had received the administrative supervision measures of the Fujian Supervision Bureau of the China Securities Regulatory Commission.The announcement shows that on January 19 this year, the company disclosed by the company's 2022 performance forecast stated that it is expected that the net profit attributable to shareholders of listed companies in 2022 is 74.769 million yuan, and the net profit after deducting non -recurring profit or loss attributable to shareholders of listed companies will beIt was 158.43 million yuan.However, the performance forecast announced on April 27th was corrected. It is expected that the net profit in 2022 is that the loss is 9.4137 million yuan, and the non -net profit will be 69.3683 million yuan.
Based on the above information, the China Securities Supervision and Administration Commission Fujian Supervision Bureau Fujian Supervision Bureau, Li Zhihua, then chairman, Lin Siping, and financial director Zhou Wenfeng adopted an administrative supervision measure with alert letter.
As of the close of September 22, ST nobles fell 1.08%to close 1.84 yuan.
