Following the pressure on the price war in the Chinese market at the beginning of the year, since August this year, about 10 Chinese new energy vehicle manufacturers have opened price reduction promotion activities.According to the industry, the price of new energy vehicles will be turned on, and it is not ruled out that some car companies have an increased promotional phenomenon of inverse cycles.
Surging News Sunday (August 13) reported that according to incomplete statistics, 10 brand officials including extremely high, Weilai, Zero Run, and Nezha have been announced since entering August.Promotion of energy vehicles.
Among them, the new forces of the car building announced on August 11 that the price of the polar 001 model was reduced by 30,000 to 37,000 yuan (RMB, the same below, the same, 5600 yuan to S $ 6,900)The starting price will be reduced to 260,000 yuan, and the price will continue until the end of this year.
Nezha Automobile, who is also a new force for the construction of a car, also released the Qixi promotional activity before, announcing that the price of the 2022 Nezha S model was reduced by 30,000 yuan, the minimum price was reduced to 159,800.
In addition to the new forces of car building, new energy brands under traditional car companies have also launched preferential activities.For example, while Changan Ford officials announced the operation of Ford's operating business in the Chinese market, and announced the launch of discounts including setting up 40,000 yuan, 8,000 yuan replacement subsidies, and 4,000 yuan additional purchase gifts.
In response to this series of preferential measures, Zhang Xiang, Dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College of New Energy Technology, judged that the new round of price war in the second half of the year will definitely open, and this year may also appear this yearThe fierce scene of the price war in the first half of the year.He pointed out that the cause of this round of price war, on the one hand, the market demand was halved by the felling tax of the fuel vehicle purchase tax of last year and the price of prices in the first half of the year. Car companies need to drive the demand through price reductions, and on the other hand, market competition has intensified.
Zhang Xiang pointed out that the development of China's automobile industry has undergone qualitatively.Although it has become the world's largest automotive market, 8 consecutive years to become the world's largest new energy vehicle market, and becoming the world's largest automobile exporter, at present, compared with the automotive market of developed countries in China, the industry concentration is too low.More than a hundred."
He believes that in order to continue to become bigger and stronger in China's automotive industry, it will inevitably face industrial upgrading, and improving the concentration of the industry is a must., To eliminate small and medium -sized enterprises through scale effects.
Cui Dongshu, secretary general of the China Passenger Vehicle Market Information Joint Association for the promotion of car companies, believes that the current prices of traditional fuel vehicles are relatively relatively relatively prices.Stability, there will be no new round of price war, and new energy vehicles are currently a small -scale phased promotion, which cannot be proved to be the beginning of a new round of price war. However, he also said that it is still difficult to do the new energy vehicle market.A precise judgment.
The analysis of Cui Dongshu, the continuous enhancement of the large promotion in the first half of the year disrupted the normal price trend of the auto market. The level of terminal price promotion in July was normal.And consider comprehensive factors such as sales potential energy in the second half of the year, it is expected that some market segments will still maintain normalized promotion, which does not rule out that some car companies will have an increase in promotional phenomenon of counter -cycle.In July 2023, the retail sales volume of the passenger car market was 1.775 million units, a year -on -year decrease of 2.3%and a decrease of 6.3%month -on -month. Since this year, the cumulative sales volume is about 11.3 million units, an increase of 1.9%year -on -year.3.725,000 units, an increase of 36.3%year -on -year. The multiplier of the Federation predicts that the sales volume of passenger cars this year is 21 million, and the sales of new energy passenger cars are 8.5 million vehicles.
