(Beijing Reuters) Apple's official online store is launched on WeChat Mini Program, marking Apple's expansion in China's retail channels in the world's second largest economy.
According to Reuters, WeChat users can buy Apple products including iPhone, iPad and Mac on WeChat Mini Program on Apple Store on Tuesday (July 11).
WeChat Mini Program page shows that users can also register for various courses through Apple Store Mini Program.The applet will also update various product information at any time as the Apple APP and provide nearby retail store information.
WeChat is a dominant instant communication application in China, and also provides e -commerce, live broadcast and payment services.At present, more and more Chinese consumers' shopping habits are turning to social media platforms such as WeChat and bytes.
In addition to specialty stores and websites, Apple also opens a store on Tmall Online Shopping Platform, a subsidiary of Alibaba Group.Apple first tried to launch one hour on the live broadcast platform in China to market products for the first time in May this year.
Data from the market survey agency Countpoint Research shows that China's smartphone sales in the first quarter decreased by 5%year -on -year, the lowest level since 2014.
However, the agency said that Apple's share in the Chinese smartphone market in the first quarter reached 19.9%, the largest share since 2014, an increase of 6%year -on -year.
