The CPC Central Cyberspace Office issued a notice, requiring to strengthen the control of the media from various aspects, including strengthening the authenticity management of information, profit -restrictions on illegal behaviors, and increased the management of MCN institutions that belong to the "self -media"Strictly disposal of violations, etc.
China National Internet Information Office "Internet Information China" WeChat public account on Monday (July 10) issued a notice on strengthening self -media management, emphasizing the need to compact the website platform information content management subjectResponsibility, improve the normal management system and mechanism, and promote the formation of a good online public opinion ecology.
Notice includes 13 methods for strengthening management, namely: strictly prevent counterfeiting and imitation behavior, strengthen qualification certification display, standardize information sources, strengthen information authenticity management, add fictional content or controversial information labels, and labels, and controversial information labels,, and controversial information labels,, tags, and controversial information labels, and controversial information labels.Improve the function of rumor labeling, standardize account operation behavior, clarify the opening conditions of profit authority, restrict illegal behavior profit, improve the management measures for the number of fans, increase the management of MCN institutions that belong to the "self -media", deal with strict violations, and strengthen typical cases of cases.Disposal exposure.
In response to the self -media qualifications, the notification requirements, the website platform should strengthen the registration and account information of account information, and the account information of the account of the dynamic verification.If the account information contains the names or signs or signs of the party, government and military agencies, news media, and administrative divisions, it must be manually reviewed; the website platform shall be strictly verified for the self -media production of information content in the fields of financial, education, medical care, and judicial fields.And display the names of authentication materials such as service qualifications, professional qualifications, professional backgrounds, etc. on the account homepage, and add the label of the area.For self -media that have expired without certification or qualification certification, the website platform shall suspend the provision of information release services for corresponding areas.
In terms of ensuring the authenticity of the information, the website platform shall require the website platform to accurately marked the source of the information when the media is published by the media involving related information such as domestic and foreign affairs, public policies, and social events.; If you use the self -shooting pictures and videos, you need to mark the relevant information of the shooting time, place, etc. If you use the technical pictures and videos, you need to clearly mark the technical generation; if you quote the old smelling, you must clearly explain the time of the incident at that time, andPlace.
The website platform also requires the media to be responsible for the authenticity of the information that releases the reprinted, and emphasize that the information of the media that the media releases information must not be out of sight.Reality.
In addition, if the media releases the content containing fictional plots and plot interpretations, the website platform should require it to mark fiction or label in a significant way.If the content involves rumors in the fields of public policies, social livelihood, and major emergencies, the website platform should also label rumors and labels in a timely manner, and searches for specific rumors to present pages to set up rumors.
In terms of self -media account operations, notifying the request that the website platform should prohibit individuals or enterprises from manipulating the self -media account matrix to publish dissertation illegal and bad information.Narch negative information, stir -fry the old things, stir -fry the social hot events, consumer disaster accidents, etc., and strengthen the information verification of self -media account information to prevent the account of the account that is closed in accordance with the law.
针对自媒体所属MCN（Multi-Channel Network）机构，通知要求，网站平台应当健全MCN机构管理制度，对MCN机构及其签约账号实行集中统一管理，在自媒体账号主页，Show the name of the MCN institution of the account in a significant way.In addition, for MCN institutions that use the signing account to link hype and have repeatedly occurred, the website platform shall take measures such as suspension of rights of profit, restrictions on providing services, and settlement.
In terms of the disposal of illegal acts, the notification requires that the website platform should be discovered and strictly disposed of from the media illegal behavior.The self -media that published rumors, stir -fried social hot events or matrix releases that disseminate illegal and bad information have caused bad influence, which will be closed, incorporated into the platform blacklist account database and reported to the online information department;, Treatment measures such as cancellation of interactive functions, cleaning fans, cancellation of profitability, prohibited, shutdown and other disposal measures; "self -media" that have not been engaged in financial, education, medical care, judicial and other fields for failure to pass qualification certificationFunction, prohibition, shutdown and other disposal measures.
In addition, the website platform should strengthen illegal self -media disposal and exposure, open a warning education column, regularly release typical cases of illegal self -media, etc., to warn self -management from the media.
In May this year, after two months of investigation on the Internet suspected of spreading false information, illegal profit, counterfeit officials and news institutions on the Internet, it permanently closed more than 60,000 self -media account numbers permanently.And delete 141,000 social media information.
