"Please pay attention, the man who is beating in frontLittle handsome, he is punching and kicking his ex -wife ... "
People who have brushed some Chinese Internet short videos should be no stranger to this sentence pattern: no matter how thrilling or realistic pictures, as long as they are equipped with itSimilar commentary, most viewers will know that this is a fictional or deductive story.But if you remove the narration and even add the explanation of imitating news interview styles, the authenticity of the plot in many short videos will become less easy to judge.
The narration above is the official information of Douyin's official information publishing the account "Douyin Black Board" on Thursday (March 30) described by the short video of the platform at the end of February; at the timeThe woman who was beaten in this video was described by domestic violence and caused widespread attention from netizens, but the local official report video was shot in cooperation with the ex -husband. The parties were also named and detained by the local police for 10 days.
Douyin officially turned out this video at this time to introduce the latest rules for introducing the latest launch of the platform and officially implemented on May 1st: in order to further strengthen the governance of false phenomena and avoid content creation creationIf an error interpretation is caused, the creator is required to indicate the interpretation of the work in a prominent position when publishing a "plot interpretation" video, otherwise it may face the punishment of the highest indefinite title.
However, can simply rely on requesting the creator to label, can you avoid being misunderstood by the false story and the emotions of netizens?
What works need to be marked?
According to the announcement of updating the "Plot Interpretation" video creation specifications based on Douyin on Thursday, when creators create and publish fictional content through the plot interpretation method, the interpretation of the work department in a remarkable position.But it is not limited to "fiction/interpretation works, for entertainment only" and so on.
Douyin said in the announcement that some plot and video works were misunderstood during the spread of the plot and video works. It was mistaken for real events because of the lack of context, which caused adverse effects on netizens and creators.In addition, there are also very individual creators trying to use false people, plots, scenes, props, etc. to make false information, highlighting the opposition or conflict effect, thereby achieving the purpose of incorrect traffic or even realization.
In the case released by Douyin, in addition to the short video mentioned earlier mentioned earlier, there is also a man who shoots "doing charity" in Daliangshan in order to drain.The story of the poor villagers, and "performed" a 3,000 yuan (RMB, the same, the same, S $ 581) in the video, but recovered 2,800 yuan afterwards.After the public opinion was fermented, the man confessed to the acting behavior and was detained by the local police for 15 days by the local police for provoking trouble, and his vibrato account was also banned.
Another case is that a Yi woman in order to obtain the eyeballs, in the short video that records her weddingThe story of forcing her to marry.The woman posted an apology video after the incident, but her Douyin account was banned by the official information because of the release of false information.
Douyin announced clearly. If the work is not indicated as "interpretation" or "fiction", the public and news media have misunderstood and become "false information". The platform will be strictly disposed of.Depending on the plot, a comprehensive ban on the release of the account will be punished for 30 days until indefinitely.
Douyin emphasizes that while actively marking and effectively displayed, the work still needs to comply with the Douyin Community Convention, which includes the contents of violations such as false charity and false selling.Disclosure or other illegal or bad content.
In addition, Douyin said that the appeal channel will be opened. If the creator believes that the fiction he posted is not responsible, it is only if the video is punished by unreasonable solutions or other reasons, and a complaint can be filed to the platform.
The announcement also mentioned that the platform is currently launched as "labeling after release", and the "declaration before release" function is also under development. In the future, it will allow creation to check the nature of the works on the release page to mark the nature of the work.The comments in the screenshot of this function display are: "Declaration is a supplementary instructions for the work, non-free terms."
In this way, before the release of the rules, Douyin will also seal because the user publishes false information, and even if the user is labeledThe impact that may have the influence of fictional content is responsible.In other words, this seems to be a new rule that seems to be strongly rectified. In fact, it only clarifies the existing regulatory measures, and requires creators to do more self -examination and marking.
How to mark it is significant?
After Douyin announced the new rules, platform users and Weibo netizens commented that they generally support it. Many people think that "it should be so."
However, some netizens led by members of the Weibo Knowledge Observation Group and the Internet celebrity police "Mother -in -law Jiang Ning" proposed that the platform should specify a unified general label and general location, instead of letting the creators define themselves by themselves to define themselves themselves themselves themselves themselvesWhat is "prominent position and clear form"."As we all know, it is too easy to hide a 'pure fiction' on the video page."
There are also netizens' jokes, "pure fiction" logo, at least it should be like Douyin's platform watermark.Obviously.
The concerns of Weibo netizens are not without reason.Just on Thursday, a blogger with more than 5 million fans posted a video on Weibo, saying that he was diagnosed with liver cancer at the age of 25.The top of the list.In this 7 minutes and 52 -second video, the blogger shared the experience and mood of the diagnosis of cancer in the form of a first -person narrative, and was accompanied by sensational narration such as "I want to live".
However, in the last second of the video, the blogger marked "the video content in this issue is pure fiction."
Although the current videoIt has been deleted, but it can be seen from the discussion of netizens that the initial netizens' comments were full of distress and concern and encouragement, but as more and more people noticed a statement that flashed at the end, public opinion began to turn into doubts and reprimand.Some netizens lamented, "Is the mercy of others very cheap?" "I also convinced I have nowhere to place sympathy", and some people directly reprimanded "it is really for the sake of the traffic without the bottom line!"Later, the blogger deleted the video that night, and posted two apology letters, saying that shooting fiction was to be presented in the first -person way to sound the alarm clock, and said that the video content was not marked at the beginning.Fiction is "negligence in creation."However, netizens did not buy a letter of apology, and Weibo still made punishments for bannings, prohibiting and suspending advertising revenue at stage.
It is worth noting that the "Weibo administrator" mentioned in the penalty statement that the station reminded the station to comply with the content of the plot interpretation videos or fictional works., Clearly remind the relevant content in the prominent position of the work to fiction or interpretation.
This means that although Weibo has similar regulations beforehand, in the video involved, the "content is pure fiction" written in the black bottom and white characters in the last second."The prominent position clearly prompts", the understanding of the creators, platforms and netizens may be different.
Treatment of "standard" does not cure the root cause?
Since last year, many people have suggested that short video platforms on the Internet of China have suggested that short video platforms strengthen the supervision of fictional interpretation content. Among them, there are also suggestions for the platform to add uniform logos to the platform.Douyin chose to launch such a new regulation at this time, which is considered to be a response to the China Internet Information Office on Tuesday (March 28) to comprehensively clean up the false swing short video.
According to media reports, the Deputy Director of the Internet Information Office Niu Yibing said at a press conference on the "Clear" special action on Tuesday that the special action will "comprehensively clean up the fake scenes, compile details, fictional experience and other methods such as puppets, etc.Poor orientation of production and short videos of misleading the public. "In addition, it will also comprehensively crack down on the bottom line of challenges such as ugly as the beauty, shame as shame, harmful self, self -interest, good and evil, and other short videos that violate social order and good customs.The national outlook, etc., there are short videos of error content and negative content.
Analysis generally believes that the relevant requirements of the Internet Information Office will promote more platforms to launch corresponding measures.However, there are also some netizens who can have a reserved attitude to the platform's measures. They are worried that the platform may ultimately "thunder and heavy rain" driven by traffic interests.
On the other hand, Zhang Zhi'an, a professor at the School of Journalism of Fudan University, also reminded that in addition to the supervision responsibility of short video platforms, mainstream media also assume content control, public opinion supervision, verification of rumors,Wait for responsibilities to avoid media reports that are "contributed" as rumors.
According to statistical reports of the latest China Internet development status released earlier this month, as of December last year, the size of Chinese short video users has exceeded 1 billion; related survey data also shows that the short video platform has become a Chinese netizen acquisition of Chinese netizens.The primary channel of news information.
In addition to the short video accounts of mainstream media, more people understand news through relatively lack of professionalism and standards.Therefore, some netizens are worried that the original content of the video content is required to label "the content of the content", which is not enough to prevent the dissemination of unshaps the unintentional or unintentional information dissemination when reprinting from the media.
Although the platform can require creators to mark, in the era of information explosion and everyone can become the media, it is difficult for the platform to regulate the speed of information dissemination.If you cannot improve the ability of the people and the media to identify information, no matter how much it is marked, I am afraid that it is only "cure and not cure".
