(Beijing Comprehensive News) China "Double 11" Shopping Festival on Saturday (November 12), China, ended at zero, and the two major e -commerce giants Alibaba and JD.com did not announce the total product transaction (GMV) for the first time.
Comprehensive Agence France -Presse and Reuters reported that "Double 11" is the largest shopping festival in the world launched by Alibaba in 2009.Essence
Alibaba's e -commerce platform Tmall's total transaction last year was as high as 540.3 billion yuan (RMB, the same below, 104.3 billion yuan).Yuan.
However, in the press release of the "Double 11" after the "Double 11", Alibaba only said that "Tmall Double 11 is steadily good this year, and the scale of the transaction is the same as last year."Tmall's total transaction last year increased by 8.5 % compared with the same period of 2020, the lowest increase since the launch of the "Double 11" in 2009.This is the second consecutive year that Alibaba has canceled the Real -time Battle of the Hippan.
Chinese consumers are pursuing economical affordable national production goods
JD.com last year's "Double 11" accumulated order amount of more than 349.1 billion yuan, an increase of 28.58 % over 2020.JD said that this year, surpassing the industry's growth rate, setting a new record, and the number of retail shopping users also made a good results.
Chinese consumers pursue relatively affordable domestic brands in this year's "Double 11".Alibaba Tmall's "Double 11" data shows that the first hour of sale, 102 brands have a turnover of more than 100 million yuan, of which more than half of the domestic brand brands.Chinese makeup brands such as Peroya, Venona, Natural Hall, Huoxizi and other Chinese makeup brands have achieved a successful turnover of 100 million turnover.Chinese home appliance brands such as Haier, Midea, Little Swan, and TCL have achieved a turnover of 1 second.At midnight as of Thursday (November 10), more than 2,000 single -product turnover exceeded 10 million yuan.
Due to the rebound of the epidemic, it has repeatedly fallen into strict control, and Chinese consumers are more willing to spend money to improve the quality of home life this year.JD.com's "Double 11" data shows that the sales of televisions and high -end scrubbing machines with gaming functions have surged 180 % and 400 % compared with last year.The sales of TCL TVs, Dyson hair dryers and beautiful refrigerators have doubled.
Jingdong Data also shows that Chinese consumers are willing to spend money entertain themselves. The sales volume of RTX computer game machines increases by 75 %, Microsoft Xbox game boxes have three times increase, and sales of XR glasses have increased by 530 %.
The National Post Office of China released data on Saturday that the "Double 11" on the day of the Chinese Postal Express enterprise to handle 552 million courier packages, 1.8 times the daily business volume, but decreased by 20.69 % from last year.
