Cathay Pacific's appointment for customers and CEO Lin Shaobo as the new chief executive, replaced Deng Jianrong.

According to Bloomberg, Hong Kong Cathay Pacific announced on Wednesday (November 9) that Lin Shaobo, who is now 50, will take over on January 1.Lin Shaobo faces the challenge to lead the 76 -year -old airline to get rid of the predicament.The epidemic prevention restriction measures have caught Cathay Pacific in crisis and triggered the capital reorganization of HK $ 39 billion (S $ 6.954 billion) in the government.

The chairman of the Cathay Pacific Group He Yili stated: "I really appreciate his determination to have a clear vision for the group's long development, its talents, and the determination to promote the group's movement."

Cathay Pacific introduced that Lin Shaobo will lead Cathay Pacific Airlines to continue to move towards the new crown epidemic and welcome the completion of the Sangao International Airport San Running System.

Lin Shaobo joined Cathay Pacific Airlines as a management trainee in 1996. He has served as managed positions in different departments in Hong Kong and overseas.The chairman of the Hong Kong Express of Affiliated Corporation Manages all customers, business and freight business.

Brendan Sobie, an aviation consultant in Singapore, said: "In view of his experience, and the successful requirements of Cathay Pacific Airlines in the post -epidemic era and improving the long -term status of the group. Of course, Lin Shaobo is of course.Candidates. "

During the worst epidemic, due to the strict travel restrictions in Hong Kong, including a 21 -day forced hotel isolation, Cathay Pacific reduced about 98%of capacity.The government recently relaxed the regulations that prompted a sharp rise in aviation travel. However, Cathay Pacific ’s flight capacity is still only 16%before the epidemic, and regional competitors Singapore Airlines is 73%.Cathay Pacific has lost more than 33 billion Hong Kong dollars since early 2020.

Soby analysis: "No matter how imagined, this is not an easy thing to Lin Shaobo, but Cathay Pacific has a very powerful brand and very strong shareholders, so it will eventually defeat the past few years with the past few yearsThe challenge. "

When Deng Jianrong replaced He Yan as the CEO of Cathay Airways in 2019, Hong Kong is being influenced by anti -government protests.Just a few months later, the epidemic came again.

Eric Zhu, an analyst at Bloomberg Industry Research, believes that appointing Lin Shaobo as the CEO of the Executive Officer may keep paying attention to customer experience when Cathay Pacific increased its capacity in 2023.

In other personnel changes in senior management, Han Zhaoying, the 61 -year -old operation and aviation service president, will also retire. Mai Haoyun, a 50 -year -old air service director, took over on April 1, 2023.Liu Kaishi, a 52 -year -old company passenger, will replace Lin Shaobo as the customer and the president of the business.