Want to buy the latest high -end Apple phone?You may have to wait longer to pick up the goods.Apple issued a rare statement, saying that the two latest mobile phone supplies due to the epidemic prevention and control measures of the Foxconn Foxconn plant in China, "shipments will be lower than expected."
Scholars of interviewees believe that the impact of factory reduction on Apple depends on whether the official can control the epidemic in a short time.However, considering the current global economic situation, reducing production may not have a great impact on Apple.
Apple Sunday (November 6) issued a statement on the website stating that Zhengzhou's epidemic prevention and control measures temporarily affect the Foxconn assembly plant that mainly produces iPhone 14 Pro and iPhone 14 Pro Max. The factory is currently operating at lower production capacity.Apple pointed out that the demand for the two models is still strong, but it is expected to be lower than expected, and "customers need to wait longer to receive new products."
After the news of Apple's mobile phone reduction was reported, Fujiku's parent company Hon Hai Monday (7th) of the visibility of the fourth quarter was originally lowered for the outlook of "cautious optimism".
Foxconn plant in Zhengzhou is Apple's largest mobile phone manufacturer, and Apple mobile phones produced account for 70%of global shipments.After the factory's outbreak at the end of October this year, a large number of employees fled to the factory area to return to their hometowns.The factory was also implemented for seven days last week "Static Management" until November 9.According to Reuters, a source revealed that Foxconn's goal was to restore the comprehensive production of the Zhengzhou plant in mid -November.
Lin Taiwei, a senior researcher at the East Asia Research Institute of Singapore National University, pointed out in the United Morning Post that iPhone sales accounted for half of Apple's revenue, and in the fourth quarter, it was also the best season for Apple's sales performance.When Apple encounters production problems this season, its performance will inevitably be affected.
As for how big the impact will be, Lin Taiwei believes that it depends on how long it takes for the Foxconn Plant and the Zhengzhou epidemic to be controlled, and the factory can increase production at a fast speed after unblocking.He said: "There are too many uncertainty in the development of the epidemic, and I guess even the apple cannot predict it accurately."
Fu Fangjian, an associate professor of Li Guangqian Business School of Singapore Management University, also agreed that the reduction of production to Apple's fourth quarter was unknown.He explained that Apple has launched these two mobile phones for about two months and should have a certain inventory.In addition, in terms of the current global economic situation, inflation rates have risen, and people's consumption capacity has decreased. The demand for high -end Apple mobile phones may not be less than previous years.
Will production reduce production to accelerate the pace of diversified supply chain and reduce dependence on China's industry?Fu Fangjian pointed out that Apple has actually begun to move part of the production capacity to India, Vietnam and other countries in recent years, but mobile is not because of the epidemic, but to deal with the long -term strategy of China and the United States.
He said: "Apple will not leave China in the short term. This is not realistic. The supply chain takes a long time and resources to establish it, and it is impossible to give up easily.Will make huge changes because of a brief impact. "
