Starbucks, a well -known American chain coffee brand, plans to open a new store in China at an average of 9 hours in the next three years.
According to the China News Agency, Starbucks released the "2025 China Strategic Vision" on Wednesday (September 14) to launch a value -oriented new growth plan to increase the Chinese market.It is mentioned that by 2025, the company plans to open a new store at an average of 9 hours every 9 hours, add 3,000 stores and cover 300 cities in China.
China has now become the fastest and largest overseas market for Starbucks.Starbucks has more than 940 stores in Shanghai, making it the largest city in the world with the largest number of Starbucks stores.
It is reported that the strategic vision released this time states that in the next three years, Starbucks China will accelerate the company's development potential through six major growth engines and a number of major investment.By 2025, the total number of Starbucks Chinese stores will reach 9,000, and employees will add 35,000 to more than 95,000 people, and achieve a double growth goal of net income and operating profit for four times.
It is also reported that StarbuckIt was formally completed and put into operation in Kunshan, China.At that time, Starbucks China will complete the localization of the coffee industry chain.
In addition, Starbucks will spend about 1.46 billion yuan in the next three years, architecture Starbucks China's first exclusive digital technology innovation center.
