The Chinese beverage company Nongfushan Spring opened on the first day of the listing in Hong Kong on September 8, but the stock price began to fall.The value of the chairman of Nongfu Shanquan Company exceeded Tencent Chairman Ma Huateng, but as the stock price fell, he only stayed on the richest seat for half an hour.
According to the interface report, Nongfu Spring opened 85.12%on the first day of the listing in Hong Kong on September 8, and reported at HK $ 39.8 per share.54.88%, 33.3 Hong Kong dollars per share.
Shen Meng, executive director of Xiang Song Capital, believes that the price of Nongfu Shanquan has seriously deviated from the reasonable range, and it is a Hong Kong H shares. The valuation is too high. Although the company has a large market share, the premium is now too much.The stock price has fallen, indicating that the majority of investors in the secondary market have a foaming cognition of its valuation.
FMCG marketing expert Xiao Zhuqing believes that the high market value of Nongfu Spring and the high price -earnings ratio is not contacted with its operating method.Market rate, farmer freezer display and special effects, market expenses efficiency.At the same time, it retired from the office building of the sales offices of all parts of the country. All business personnel reported to the dealers and distributors every day to report and set up a fellowship.All the market expenses of Nongfu Spring are decentralized to dealers, and they are strongly related to the results of the results, eliminating the interception and corruption of marketing expenses.
According to the data of Tianyancha, the founder of Nongfu Mountain Spring held 65.52%of the company's shares through the health hall and held 15.06%directly. As of the afternoon of September 8th, the market value of Nongfu Spring was HK $ 372.568 billion.Based on this calculation, Zhong Yan's market value of HK $ 30.2 billion.At the same time, Zhong Yan also held 56.98%of Wantai Biosaurus through the Health Hall, and directly held 18.17%of the shares. The total market value of Wantai Bio was about 84.643 billion yuan.
In other words, as of the afternoon of September 8th, Zhong Yan's net worth was about 328.4 billion yuan, which was lower than Ma Huateng's 56.8 billion US dollars (about 388.3 billion yuan).And he reached the top richest man in China at the high point of Nongfu Shanquan, and the richest man in the richest man persisted for half an hour.
The food industry analyst Zhu Danpeng analyzed: The reason why Nongfu Shanquan is favored by the capital market is also related to performance. Large volume and good profits will naturally be sought after.But at present, the stock price is high, and the space for investors is not large.From a business point of view, Nongfu Mountain Spring is a mountain spring water, and there is not much added value. The trend of future development must be mineral water.In addition to its water business, the tea business occupies a certain share, and the share of juice and coffee is very small, so the gold content of the product matrix is not high.
According to the data, the current product categories of Nongfu Spring include packaging drinking water, tea drinks, new drinks, and fruit juice drinks. The market share of the four categories in 2019 is 20.9%, 7.9%, 7.3%, and 3.8%.In recent years, the company has also expanded product categories, including coffee beverages, soda drinks, etc. In 2019, it has received a total of 447 million yuan in revenue, accounting for 1.9%of the total revenue.
It is worth mentioning that during the epidemic period, the company's consumer liquidity decreased, and the closure of retail outlets caused product demand to be greatly affected, which led to a decrease in the number of customer orders it received.Data show that the five months as of May 31, 2020, its income and net profit decreased by 12.6%and 18.2%compared with the same period of 2019, respectively.
