Author: Lin Momo

In 1998, Liu Qiangdong was 24 years old.Unemployed from a foreign company, he started his business in Hailong Building, Zhongguancun, with his girlfriend and college classmate Gong Xiaojing as his partner.The two are about the same age, and they were admitted to Renmin University of China in 1992 to study sociology.

In 2010, Liu Qiangdong was 36 years old.After receiving US$265 million in financing from Hillhouse Capital, JD.com rose rapidly by relying on self-built logistics and rejecting counterfeit goods, becoming the first online retailer in China with sales exceeding 10 billion yuan (RMB).His girlfriend was also replaced by Zhuang Jia, who had only graduated from college for three years.

In 2014, Liu Qiangdong was 40 years old.JD.com landed on Nasdaq with a valuation close to 30 billion US dollars, becoming the largest IPO of a Chinese private enterprise on Nasdaq. This year, he fell in love with 21-year-old Zhang Zetian.

In 2018, Liu Qiangdong was 44 years old.JD.com has shown signs of falling behind, and has repeatedly faced the embarrassing situation of declining revenue growth and profit growth. The gap with Ali is also widening.In August, Liu Qiangdong went to Minnesota, USA to recharge his batteries, and met the heroine of the sex incident—of course, it was no surprise that she was another college student.

Some people ridicule that Liu Qiangdong has to change women at every stage of his career; others say that Dong Ge is still dedicated because he always likes female college students.

First love partner

In 1992, Liu Qiangdong, a young man from a small town in northern Jiangsu, came to Beijing with 76 hard-boiled eggs and 50 cents each or 500 yuan from the villagers.Teacher Qi from high school hoped that the students would become officials. Under his guidance, Liu Qiangdong, who could have studied in the Physics Department of Tsinghua University, chose Sociology at Renmin University.

In the same year, Gong Xiaojing, a girl from Jiangxi, graduated from Xinyu No. 4 Middle School and was admitted to the National People's Congress. She also chose sociology as her major, so the two became classmates.Unlike the impoverished Liu Qiangdong, Gong Xiaojing was definitely born with a golden spoon in his mouth.It is reported that Gong's family has been in politics for three generations, and his father was the former director of the Education Bureau of Xinyu City.

Gong Xiaojing naturally doesn't have to worry about money, but Liu Qiangdong is different.After leaving Suqian, Liu Qiangdong decided not to ask his family for a penny anymore, so he tried to make money from his freshman year, such as helping others to copy envelopes worth 3 cents each, earning 2,000 yuan (RMB) a month.

Of course, making money and studying are not the only things that Liu Qiangdong, who is in adolescence, does.When he was a freshman, he fell in love with a girl from the English department.After chasing for a month or two, the girl decided not to date Liu Qiangdong because it was too difficult for Liu Qiangdong to find a job in sociology, so he began to teach himself programming, which was popular at the time.Relying on this technology, he undertook three projects in his junior year and earned more than 200,000 RMB at once. Excited, he bought a mobile phone for 20,000 RMB, while his principal was still using the BB machine.

In his senior year, Liu Qiangdong took over a restaurant near the west gate of the National People's Congress that was to be transferred. He originally planned to make a big splash, but because he didn't know how to manage it, he lost all his savings and borrowed money from his parents and relatives in less than half a year.money.

In 1996, Liu Qiangdong graduated from a bachelor's degree and entered a Japanese-funded enterprise to work.In order to pay off the debts he owed, he successively served as computer manager, business manager, and logistics supervisor.At the end of 1997, Liu Qiangdong, who had paid off his debts, lost his job because the company actually engaged in pyramid schemes, and the national policy at that time began to crack down on pyramid schemes.

On June 18, 1998, Liu Qiangdong broke three piggy jars for saving money, rode a broken 28 bicycle, and carried 12,000 yuan of coins to Zhongguancun Haisha Market to rent a stall, and began to sell recorders andCommodities with high added value such as compression cards and CDs.

At this time, Liu Qiangdong has the youthful publicity, and he is also in love. His girlfriend is Gong Xiaojing, a college classmate at the time.He named the company: JD.com.Among them, the word Jing is taken from Gong Xiaojing, and the word Dong is taken from Liu Qiangdong.At that time, Gong Xiaojing was studying for a master's degree at the National People's Congress. After class, he would go to Liu Qiangdong's shop in Zhongguancun to have a look.Obviously, Gong Xiaojing, who has been in politics for three generations in her family, could not understand Liu Qiangdong’s behavior at that time. Liu Qiangdong said in an interview on the official website of the National People’s Congress: She looked down on me very much. At that time, she was a graduate student.Are you going to live like this for the rest of your life?

Despite the bumps and stumbling blocks, Liu Qiangdong, who was a North drifter at the beginning, took Gong Xiaojing to his hometown in Suqian to meet Liu Qiangdong's parents.This behavior is a prelude to marriage for rural children.Gong Xiaojing left a good impression on the local villagers. According to the memories of the local villagers, the relationship between the two is very good. Gong Xiaojing is very capable and strong.

In 2003, SARS hit all of China.Zhongguancun, which used to be full of traffic and bustling, has become deserted and empty.Liu Qiangdong's business was affected. In just 21 days, he lost 8 million yuan, accounting for about one-third of his total funds at the time.

Not only did the career encounter a bottleneck, but the relationship between Liu Qiangdong and Gong Xiaojing also came to an end, and they broke up.Afterwards, the two embarked on completely different lives—Gong Xiaojing went into politics, while Liu Qiangdong started his journey from an earthy youth to a business leader.

In 2003, due to the sharp drop in offline sales, JD.com began to transform into e-commerce.In 2005, JD.com fully transformed itself online.In June 2007, Jingdong's daily order processing volume exceeded 3,000, and it received an investment of 10 million US dollars from Capital Today.

In the few years after breaking up with Gong Xiaojing, Liu Qiangdong was busy with his career, and no one seemed to notice his emotional experience.Until the end of 2010, when Dangdang went public in the United States, Liu Qiangdong took the initiative to expose it on Weibo.On the same day, he posted on Weibo to congratulate Li Guoqing, the boss of Dangdang.com, and sighed: If one day JD.com goes public, I should invite my first love girlfriend to celebrate.Because Jingdong's lsquo;jing rsquo; comes from the last word of the first girlfriend's name.We were still together when we started our business, so we named it after the last letter of their names.

This is how the first love girlfriend was exposed.However, while missing his first love girlfriend, another love story of Liu Qiangdong has already begun.

overripe tomatoes

The exposure of this love comes from a tomato.

On July 15, 2012, Liu Qiangdong posted on Weibo the tomatoes on his balcony, saying: The small tomatoes on the balcony are ripe.Eleven minutes later, Zhuang Jia, Director of Purchase and Sales of Jingdong Small Appliances, also posted a photo of tomatoes on Weibo.Netizens found that the pictures posted by the two were exactly the same, whether it was the size of the tomatoes or the orientation of the balcony.Netizens therefore deduce that the two may be living together.Soon, with the support of netizens, the Tomato Gate incident became a trending topic on Weibo.

Unbelievably, on the same day, JD.com announced the launch of a fresh channel, featuring vegetables, fruits, fresh meat and fresh eggs.Public opinion was in an uproar, and Tomato Gate was accused of being a marketing blockbuster starring Liu Qiangdong himself, which was to create momentum for JD Fresh Channel.

But Liu Qiangdong doesn't think so.On July 20, 2012, Liu Qiangdong responded at an industry event: Tomato Gate is definitely not a kind of marketing, but a kind of helplessness.Zhuang Jia and I have been in love for three years.

Since 2007, Jingdong began to recruit Guan Peisheng. These Guan Peisheng are generally fresh graduates, and Zhuang Jia happens to be Guan Peisheng in the first phase of Whampoa.After these Guan trainees came in, JD.com first had military training for one month, then rotated in all businesses for half a year, and finally assigned two-way selection to various departments across China.

Around 2010, Liu Qiang inspected the southeast and happened to notice Zhuang Jia, who was then a warehouse manager of JD.com in Shanghai.It is reported that Liu Qiangdong and Zhuang Jia's later fate came from the deliberate arrangement of the domineering president.The article mentioned in the article by Brother Qiangdong that Liu Qiangdong was in poor health for a while and was hospitalized, so the Tomato Farm was transferred from Shanghai to Beijing to take care of Liu Qiangdong’s life..

Therefore, Zhuang Jia officially became Liu Qiangdong's girlfriend in 2010.At the same time, she isHe was promoted to the purchasing and marketing director of Jingdong's small home appliance division, and the fact that Liu Qiangdong had a new girlfriend became an open secret inside Jingdong.It wasn't until the Tomato Gate incident that this new love affair was exposed.

During that time, Jingdong developed rapidly.After experiencing the capital winter of the international financial crisis in 2008, Internet companies began to be chased by funds, and JD.com was favored because it was regarded as the company closest to Amazon in China.In 2010, Hillhouse Capital invested US$265 million in JD.com at a valuation of US$1 billion, making it the largest single investment in China's Internet that year.It was also in this year that JD.com became the first online retailer in China with sales exceeding 10 billion yuan.

In 2013, JD.com ranked first in the revenue list of Chinese Internet companies with a total revenue of 69.34 billion yuan (RMB), while Tencent, Ali, and Baidu ranked second, third, and fourth respectively.In order to recharge himself, one year after Tomato Gate, Liu Qiangdong went to Columbia University in the United States for further study.

When the market meets milk tea

It was also at this time that he met Zhang Zetian.

In September 2013, Zhang Zetian, who was only 20 years old, went to Columbia University to study as an exchange student at Tsinghua University.Two years ago, she became popular in Maopu because of a photo of holding milk tea in her hand, known as milk tea MM.

Although he is an Internet celebrity, Zhang Zetian rarely posts advertisements on Weibo.On January 24, 2014, Zhang Zetian posted an advertisement for JD.com’s Spring Festival Gala on Weibo, praising Liu Qiangdong for his kindness, humility, calmness and persistence: I had the honor to communicate with CEO Dong Ge who was studying at Columbia University last semester.Kind and humble, calm and persistent, love life.I believe that the spirit of the leader is the spirit of the team.

On March 10, 2014, there were rumors on the Internet that the head of JD.com fell in love with Zhang Zetian, who was also studying at Columbia University in the United States, while he was studying at Columbia University.A day later, Zhang Zetian denied it on Weibo, jokingly saying that netizens are creative and imaginative, and knelt down to everyone.On the same day, Jingdong’s official Weibo responded in a low-key manner, saying that Liu Qiangdong and Zhang Zetian are just alumni.

Unexpectedly, a group photo of Liu Qiangdong and Zhang Zetian broke out later, and the two held hands and hugged each other with an intimate look.On the afternoon of April 7, 2014, Liu Qiangdong commented on Weibo when he admitted his relationship: Xiaotian is the most innocent and kind person I have ever met.It's just that the timing of the love affair exposure is a bit strange.Because just three months ago, JD.com had just submitted a prospectus and planned to go public in the United States.

On the one hand, there are beautiful Internet celebrities, on the other hand, the newly promoted rich man with a lot of money. Netizens' gossip feelings broke out again. They think this relationship is a complete hype, it is a marketing before JD.com's listing, and fame and fortune have become the hot spot of this relationship.comments.

On May 22, 2014, JD.com landed on Nasdaq with a valuation of nearly US$30 billion, becoming the largest IPO of a Chinese private enterprise on Nasdaq.It is reported that Gong Xiaojing, the first love girlfriend and the source of Jingdong's name, also arrived at the scene, but no one could recognize it at the time.But Jingdong executives argued that neither the milk tea sister nor Gong Xiaojing appeared on the Jingdong listing site.

On October 1, 2015, Liu Qiangdong and Zhang Zetian held their wedding in Australia. Liu Qiangdong embraced the beauty at the age of 41.On the afternoon of March 24, 2016, the milk tea sister gave birth and became a mother, which seems to prove that the two were married with a son at that time.

In fact, there are many legends about the relationship between Liu Qiangdong and Zhang Zetian.It is said that Liu Qiangdong was not idle when he was studying at Columbia University.It is reported that when Brother Qiangdong was studying at Columbia University, he was chasing Milk Tea Sister and Milk Tea Sister's cohabiting girlfriend Wanrong at the same time......When the rich local tyrant was pursuing her, sister milk tea also said that she was also chased by a certain local tycoon... After this happened, sister milk tea changed her attitude towards brother Qiang Dong.

But within JD.com, this relationship seems not to be favored.Internal staff guessed that before Liu Qiangdong went to the United States to recharge in 2013, there was no sign of breaking up with Zhuang Jia. He met the milk tea sister, which led to empathy.partner, so I dumped Zhuang Jia.This is also where the internal employees hate the milk tea sister, thinking that she is a meddler.

Even so, the duo seemed unaffected.They fit together and appeared on various occasions to show their affection, and the nourishment of love also made Liu Qiangdong happy physically and mentally.He once revealed on Weibo that his maximum weight was 80kg, and his goal was to lose weight to 76kg, but after losing a long time, he was still 3kg away from the goal.But since getting to know the milk tea sister, she lost 18 kilograms all of a sudden, and even her dress and Weibo language began to look younger.Zhang Zetian has thus become a ready-made spokesperson for JD.com, and it is reported that he can save JD.com hundreds of millions of endorsement fees a year.At the same time, Jingdong has also entered a period of rapid development, and even once rivaled BAT, known as BATJ.

Pink incident

But the good times didn't last long. After entering 2018, JD.com was slowly falling behind.

According to the quarterly monitoring report on China's online retail B2C market released by Analysys in the third quarter of 2018, Tmall ranked first in the market with a market share of 59.5%, and the two indicators of speed and scale took the lead for six consecutive quarters.Pinduoduo swallowed the sinking market that JD.com has been coveting for a long time, and also snatched the second place in e-commerce.However, JD.com has repeatedly faced the embarrassing situation of double decline in revenue growth rate and gross profit margin, and the gap with Ali is constantly widening.

Liu Qiangdong may have seen the signs, and after the busy season in August, he went to Minnesota, USA to recharge his batteries.However, this time, big news came out.

On September 2, 2018, Liu Qiangdong went to a high-end restaurant to drink with a group of friends after the course at Ming University.As the founder of JD's wine culture, Liu Qiangdong exchanged cups with everyone and drank happily.The girl sitting next to him was a Chinese student studying at Ming University, and she was also given a lot of alcohol.After drinking, Liu Qiangdong drove the girl to the rented apartment outside the school, and then stayed there for 4 hours.The next day, the police arrested Liu Qiangdong and took him to the police station on the grounds that he was suspected of first-degree rape. In this way, an elite in the mall became a suspect for a while.

However, Liu Qiangdong was released on bail after only one day in the detention center.Jingdong immediately responded: Mr. Liu Qiangdong encountered false accusations during his business activities in the United States. After investigation by the local police, no wrongdoing was found.

This statement is different from that of the local police spokesperson in the United States. The police believe that the case is still under investigation, and the status of the charges in this case is released on bail pending formal prosecution, which means that the matter is not over.

After the incident, Liu Qiangdong realized for the first time that his wife is beautiful.He posted in Moments: Rumors stop at wise men! How beautiful my daughter-in-law is.Think about it, everyone.have returned home.

He still walks with Zhang Zetian lovingly.It is reported that Liu Qiangdong led Zhang Zetian to the scene of the wedding of Princess Eugenie, the beloved granddaughter of the Queen of England.At the wedding scene, Liu Qiangdong was wearing a black suit with a pink tie, which complemented Zhang Zetian's pink dress. It was a standard couple's attire.

More than 2 months later, the peachy incident has the latest progress.In the early hours of December 22, 2018, Beijing time, the Hennepin County Prosecutor's Office in Minneapolis announced the investigation results of the Liu Qiangdong incident and decided not to prosecute, which also means that the case was officially closed and Liu Qiangdong was not guilty.

Although declared innocent, this toss has dealt a devastating blow to Liu Qiangdong's personal reputation.It made Liu Qiangdong perfectly absent from the selection of private entrepreneurs for the 40th anniversary of the reform, the first China International Import Expo, and the Wuzhen World Internet Conference...

At the same time, JD.com shares fell sharply.From $31.30 on August 31 local time to $21.08 on December 21, JD.com’s stock price fell by nearly 30%.The value was 30.5 billion U.S. dollars, and the market value evaporated more than 15 billion U.S. dollars in three and a half months.

On December 22, Liu Qiangdong issued a public statement and apology on Weibo, stating that he had not violated any laws. He also confessed to his wife Zhang Zetian. He said that he had confessed the facts to his wife for the first time, and hoped that she could accept it.His most sincere apology, "I will definitely do my best to make up for the trauma this incident has caused to the family, and take on the responsibility of my husband again.quot;

After careful recollection, Liu Qiangdong will have a new romance at every different career stage.It is reported that in 2016, Gong Xiaojing returned to JD.com and is currently the vice president of public affairs strategy of JD.com, while Zhuang Jia has left JD.com to study in the United States, and his current wife Zhang Zetian has fallen into a huge whirlpool of public opinion.

Perhaps, Zhang Zetian forgave Liu Qiangdong long ago.On the day of the Mid-Autumn Festival, some netizens exposed Zhang Zetian's circle of friends. She posted a photo of a family of three holding hands and wrote: As long as the family is together, it is complete.I only hope that the clouds will open and the moon will shine.It's just that Zhang Zetian seems to be no longer the original Zhang Zetian.After the sexual assault incident, Zhang Zetian, who attended the event, changed his innocent image in the past, wearing a small black suit, looking capable and full of professionalism.

But no one knows where is the last stop of Liu Qiangdong's love story.