Due to dissatisfaction with multinational companies to resist Xinjiang cotton, Chinese patriotic people have placed well -known Chinese brands such as Li Ning and Anta in order to support domestic goods.However, the crazy shoe dealers also switched to the domestic sneaker market, making the news of the soaring sneakers flooding social media, and had to make people emotion.
According to media reports such as China Securities Journal, during the Qingming holiday of China, "domestic shoes were hyped up by shoes and vendors' hype" rushed on Weibo.On social networking sites, there are also many netizens reported that Li Ning and Anta and other Chinese domestic products offline stores have a large traffic. They even need to line up. If you want to buy domestic shoes, it is either broken or out of stock.
What's more exaggerated is that the premium of some limited edition sneakers is eye -catching.The trendy online shopping community platform searched on the material and found that Li Ning Wade's way 7 WOW7 The Moment beyond limited models, 41.5 yards cost of 29,999 yuan (RMB, the same below, S $ 6151.5), compared to the offer price of 1699Yuan rose nearly 17 times, and the purchase data reached 270.
Li Ning Wade's 4 -star silver white model is only 42 yards, and the price is as high as 48,889 yuan, which is only 1499 yuan compared to the price of only 1499 yuan, an increase of 31 times.
At present, the two sneakers have been removed from the shelves, but why is it unknown.Recent purchase records show that Li Ning Wade's 7 WOW7 The Moment transcended the transaction price of limited models, mostly between 8989 yuan and 10,000 and 499 yuan, with a premium of about five to six times.Wade's Way 4 All -Star Silver White has no transaction record.
17 times the way of Li Ning Wade's Way 7 times premium. wow7The Moment beyond the limit has been removed, the reason is unknown.(Screenshot of the object) On Weibo, the news of the shoe speculators turned to domestic goods caused a lot of vomiting from netizens.Some netizens cried poorly: "I didn't expect that even domestic shoes could not afford to wear it." Some netizens thought that it was not worth the price, and some people called for "don't buy it."
China Official Media People's Daily published consumer patriotic fried shoes. Evil must be fierce!The article pointed out that the bottom -line -free stir -fried shoes have led to the rise in domestic sneakers, especially for some explosive shoes that have a difficult phenomenon of shoes. Consumers may not be able to buy or buy it. To some extent, they can.It is said that it is the patriotic heart of consumers.
The article also pointed out that in addition to consumers and dealers who have been woolen.Shoes buying sizes and color schemes, the market price is gradually making the final say, it has nothing to do with dealers and brands.Moreover, the price of domestic sneakers has been raised to the deformity through non -normal means, which is out of the real price of domestic sneakers and eventually hurts the entire industry.
The article calls on the regulatory authorities to resolutely take the shot, and the manufacturer must also randomly respond to increase the supply.
Who will pick up the boom
Shoes and traffickers now make some patriots become leeks, and maybe they will also burn themselves in the future.
This is because international brands still occupy an incredible position in the second -hand shoes market in China.When the storm of the Xinjiang cotton incident gradually calmed down, it is difficult to say that the shoe dealers who are now in Chinese domestic goods will hit the goods in their hands because they cannot shot.
The latest report released by the second -hand tide trading platform StockX shows that Nike's Jordan has won the most popular second -hand sneakers.EssenceIn 2020, the number of visits to the STOCKX platform exceeded 200 million, and active buyers increased by more than 90%year -on -year, and the total sales of goods were 1.8 billion US dollars.
The top five of the above list have not seen the Chinese domestic brands. It can be seen that in the second -hand shoes market, international brands occupy an unbearable position.
Nike itself is the origin of sneaker culture.According to Yiming.com, in 1985, Nike first released the Air Jordan series sneakers named after Michael Jordan, which caused people to hold AJ sneakers, producing a group of people who love and collecting sneakers.Subsequently, in order to create scarcity, the major brands gave the collection value to the sneakers, and began to supply sneakers in a limited quantity, giving birth to a huge secondary market.
Although the Xinjiang cotton incident occurred, some Chinese consumers were shifting to buying Chinese domestic brands Li Ning and Anta because they were dissatisfied with foreign brands such as Nike and Adidas, but the impact of political events was rapidly fading.
As early as March 25, when Nike was involved in the Xinjiang issue, when the spokesperson Wang Yibo stopped cooperation and the stock price plummeted, the new sneakers of Tmall's official flagship store Air Jordan and Dunk Low were still sold out instantly, selling for saleSneakers priced at 1399 yuan and 699 yuan were quickly grabbed after sale, and the number of randoms for women's shoes alone exceeded 340,000.
There have been market rumors that the trendy online shopping community app will remove Nike products, and was later denied by the object.However, some users have accelerated their purchase because of the removal of the news, which led to the surge in transaction volume of the platform Nike sneakers."The gains collapsed" and once rushed to Weibo hot search.
This shows that international brands such as Nike are still popular in the second -hand shoes market, and the boom of Chinese domestic shoes may be just a flash.
It is worthwhile that the "fried shoes" market has the phenomenon of violent price fluctuations and lack of supervision. It is a very dangerous capital game. Behind the legend of wealth overnight is the loss of more people.Retail investors, hawkers, and even many students who have no income can easily be wrapped in it, becoming "living leek".
Just as China CCTV's comments pointed out, whether it is a fried brand or speculating domestic goods, the fried shoes are essentially speculative, and it is a drumming capital game."Shoes are not fried" into social consensus, so that the trend of sneakers will return to culture itself.
