Early
Point
Hong Kong and Macao Sudden Search
A cat wants to invite a good friend to eat.For this meal, it thought about it, and finally decided to take out his favorite mouse meat to make a few different dishes, full of a table.
Of course, the result is unhappy.Although the cat is very enthusiastic, the rabbit eats very unhappy, and each dish is tasting.The banquet ends.
This embarrassing scene appears, the reason is very simple: Cat thinks that he likes the taste of rabbits, and he does not expect that rabbits love some other foods.
This story comes from news communication, called "cats ask rabbits to eat".The story reminds us that when the government or the public relations company holds activities, we should understand the characteristics and priorities of the media, and provide related materials as much as possible, so that the activity is easy to see reports; otherwise, it will be like a cat.The embarrassing result of not appreciation.
Hong Kong experienced a three -year epidemic, and all walks of life suffered.With the full customs clearance of the two places on Monday (February 6), the SAR Government has recently made successive tricks, including the list of "Hello, Hong Kong!"Essence
I have to say that the global publicity activities of the Hong Kong government are very attractive.The official announced that it would send 500,000 air tickets and 1 million consumer coupons to global passengers, and immediately aroused heated discussions on the Internet on the Internet.My mobile phone social group also received a lot of inquiries from mainland and overseas friends to ask how to participate in the free ticket lottery.They are all longing for the God of Lucky, and draw a prize to Hong Kong to stroll around.
But after watching the short film of the Hong Kong government's promotion activities, I couldn't help but worry about it.It cannot be denied that in order to attract tourists, the Hong Kong Government can be described as racking, including finding different artists to shoot publicity videos to introduce Hong Kong. There are also many famous Hong Kong attractions in the film, such as Central, Shan Peak, Victoria Harbor and so on.However, if you want to ask these attractions if you can bring a new experience to tourists, it is too much to bring a new experience.
In all fairness, Hong Kong has many famous names such as "Pearl of the East", gourmet paradise, shopping paradise, etc., which is really attractive to tourists around the world.However, in recent years, deep tourism has gradually become popular in the world, and more and more tourists prefer to be grounded and culturally deeply experienced.Looking at the publicity of the Hong Kong Government, it seems that it has stayed in the past and the same attraction tourism introduction model. This is obviously not in line with the current trend.
When it comes to deep tour, Hong Kong in the eyes of foreign travelers may not be the same as most Hong Kong people.For Hong Kong people, some new logo buildings such as the West Kowloon Cultural District, the Palace Museum and M +Museum are full of charm, but for foreign travelers, such as Southeast Asian travelers who are closely related to Hong Kong, they like Hong Kong in Hong Kong.The internationalization characteristics are also in love with some historical attractions in the two places.
For example, Ho Chi Minh, the father of Vietnamese, lived in Hong Kong in the early years. Many stories have occurred during the period. The Songwang Tai Garden and Yuodoli Prison of Kowloon Island are related to the revolutionary activities of Ho Chi Minh.The Vietnamese Consulate General in Hong Kong holds commemorative activities every year, leading diplomatic officials in Hong Kong, Hong Kong Vietnamese people, etc. to visit Ho Chi Minh's ruins.
I communicated with a Vietnamese friend earlier.For example, Ho Chi Minh was imprisoned in Hong Kong Dori Prison in 1931. Now this prison has been transformed into an exhibition art museum -Dathan.If the Hong Kong Government can spend thoughts and publicize it, I believe that many Vietnamese people will come to sightseeing.
Another Malaysian friend said that Hong Kong was an important transit station for Chinese people in Southeast Asian countries and Mainland China in the early years.The storage service before the burial temporarily stores some Chinese coffins living or working in Southeast Asia.If Hong Kong can open this place and allow tour guides to lead tourists to visit, it will definitely be welcomed by Southeast Asian travelers.
A friend who has been a diplomat in Hong Kong in the Middle East state said that even if the overseas propaganda activities in Hong Kong have successfully attracted a large number of overseas people and companies to travel to Hong Kong to travel or even invest in Hong Kong.Essence
Coincidentally, Hong Kong Chief Executive Li Jiachao has just been visiting the Middle East recently and actively meet with the local government and enterprises. He hopes to find business opportunities for Hong Kong and seek local companies to go public in Hong Kong.My friend used to be responsible for receiving the royal family and senior officials in Hong Kong.According to his observations, the rich in the Middle East is very interested in Hong Kong and Macao regions, thinking that everything has everything, but religious living facilities are far from enough.
For example, Muslims must pray five times a day, but there are not many public places or hotels in the prayer room in Hong Kong.For example, although Hong Kong has the reputation of "gourmet paradise", the number of restaurants certified by halal is very small, which means that it is difficult for Middle East passengers to enjoy halal meals conveniently in Hong Kong, and the scale of entertaining Muslim tour groups is also limited.
In other words, before the Hong Kong stories from the Hong Kong government to overseas, it is necessary to contact the representatives of business and tourism in various countries and regions to understand the interests of the locals in Hong Kong, and then promote and develop Hong Kong simultaneously, and simultaneously adjust and develop Hong Kong simultaneouslyAttractions.Only in this way can tourists visiting Hong Kong feel the charming scenery and humanistic and historical atmosphere of Hong Kong, and the number of travelers visiting Hong Kong can return to the level before the epidemic.
