China Golden Week Film box office far -sized expectations

(Beijing Composite Electric) The Chinese film market unexpectedly cools down during the Golden Week, which is not optimistic that the prospect of consumption recovery is not optimistic.

The data of Cat Eye Entertainment on Ticketing Platform shows that the eight -day Golden Week holiday of the National Day Mid -Autumn Festival this year, the box office revenue of Chinese film reached 2.7 billion yuan (RMB, the same below, 512 million U.S. dollars), which is a decrease of 4.5 billion yuan in the same period in 2019.39%, far away.

A total of 12 films were released this year, and the number was the highest in the National Day file since 2018. The holiday was one day than the golden week long in previous years. The industry originally expected that the National Day file can continue the heat of the summer stall.

This summer, the box office of Chinese films exceeded 20.6 billion yuan, and the total number of viewers exceeded 504 million. It broke the highest box office and the highest number of people in the summer of Chinese film history, and became a new highlight of consumption.

Bloomberg pointed out that after the box office of the summer stall broke, the performance of the Golden Week holiday was disappointing, and it was not optimistic that the prospect of consumption was not optimistic.

Reporting analysts said that during the Golden Week, China's consumption expenditure was concentrated in travel and dining, and residents reduced expenditures in other fields.Therefore, the slowdown in the growth of the movie box office does not necessarily constitute a pessimistic signal, but it is also necessary to see the uncertainty of China's consumption recovery behind this consumption model.

The unexpected slowdown of the Golden Week box office will affect the annual performance.From January to the end of September this year, the box office is only 5%from 2019, but now, according to the Asian Film Consulting Company Artisan Gateway forecast, the annual data of this year will decrease 14.5%compared with 2019.

Report also pointed out that in addition to the consumption power of residents, the content review of the Chinese government has also affected the box office income of the movie.