At the end of the prosperity of the post -epidemic, the demand for global luxury goods has slowed, and Chanel still increases the price of its high -end products in the Chinese market.
According to Bloomberg News on Friday (October 6), a Chanel spokesman said that due to the influence of exchange rate fluctuations, Chanel also increased its product prices in Taiwan, Thailand, Malaysia, Australia and Japan.Overall, the price rose from 6%to 8%.
The Chanel spokesman issued an email statement saying: "This is the company's regular work, which is consistent with our commitment in price reconciliation."A classic medium -sized mouth cover is currently priced at RMB 80,500 (about S $ 15,250) in China, while the price in France is 9,700 euros (about S $ 14007).
Exclusive luxury brands enjoy a well -known power pricing power, which means that price increases may not lose customers.However, in the past year, more signs have shown that the aggressive customers who purchase entry -level products have reduced expenses.
Chanel's global financial director Philippe Blondiaux said in an interview with Bloomberg in May that Chanel will evaluate the price of handbags in March and September each year.He also said that Chanel's price increase is consistent with the level of input cost.
