Adidas Global Chief Financial Officer (CFO) Harm Ohlmeyer's epidemic visited China for the first time. In an interview, he said that the Chinese market has unlimited opportunities for Adidas, and will continue to be the one, two, three, four lines of the market.Investment.
According to the surging news report, Harm Ohlmeyer said in an interview with Chinese media on Wednesday (September 20) that "China is one of the three major strategic markets of Adidas in the world. We have a great confidence in the Chinese market.With faith, we will continue to develop in China and develop together with China. "
Adidas Suzhou Automation Delivery Center X officially opened on the same day, with a total investment of about 1 billion yuan (RMB, about 190 million yuan) It is the largest investment in Adidas in China in the past five years.The center's construction area is about 139,000 square meters, which can accommodate tens of millions of pieces of goods, and the maximum daily processing volume exceeds one million pieces.
Harm said at the scene that with the investment in the center, Adidas can further enhance the supply chain response speed and improve operating efficiency, and will also provide leading samples for the construction of Adidas global supply chain logistics.
The financial report shows that in the second quarter of this year, Adidas Greater China achieved revenue of 766 million euros (S $ 1114 million), an increase of 16.4%year -on -year, higher than expected, and the offline omni -channel offline channels in Greater China DistrictRealize two -digit growth.
Talking about the performance -driven factor in Greater China, Harm said that Adidas continued to increase localization from product design and resources to procurement.In addition, Adidas also vigorously uses athlete resources to satisfy consumers' interests worldwide, allowing consumers to have more links with the Adidas brand.
In the second quarter financial report, it also pointed out that due to the need to reduce the level of high inventory, Adidas adopted a conservative sales strategy in markets such as North America and Greater China, and the inventory in the second quarter continued to improve significantly.
"For all industries in the world, de -inventory is a challenge. Adidas includes many global markets, including China, and the top priority is to reduce inventory." Harm said that Adidas is globallyMany markets have successfully reduced inventory and will continue in the future.
Xiao Jiale, managing director of Adidas Greater China, said, "In addition to the investment in sports next year, Adidas needs to make good products, and at present it is also vigorously improving China's production volume."In China, Adidas has many resource advantages in design and production. Among them, most of the design teams in Shanghai are local young designers, and there will be more exciting joint products.
Talking about the next business development focus and investment construction plan, Harm said, "I am very happy to see the Chinese government has great support for sports. The Chinese market has unlimited opportunities for Adidas.It will continue to invest in the market's one, two, three, and four lines. "He said that Adidas has over 8,000 sales outlets in China, and will continue to open more stores in the future and modify and expand existing stores.In the future, we will also find a good balance between fashion and sports, and will continue to invest in sports while paying attention to some trends in lifestyle and fashion industry.
