EU Wednesday (September 13) announced that it will start an anti -subsidy survey of Chinese electric vehicle companies, which seems to mean that the trade war between China and the European Europe around the electric vehicle industry will start.What is the reason why the EU chose to announce the launch of the investigation at this time?
What are the Chinese electric vehicle companies?
In the competitive Chinese electric vehicle industry, BYD, Weilai Automobile, Xiaopeng Automobile, etc. are the leaders of the industry. They have a place in the European market.
BYD has expanded its business to 15 European countries in the past year. Weilai Automobile has also established an authorized service center network in Norway, Germany, the Netherlands, Denmark and Sweden.Xiaopeng Automobile announced a cooperative relationship with Volkswagen of Germany in July this year. It is planned to sell electric vehicles in Germany in 2024.
Why did Chinese electric vehicles enter the European market?
China's domestic demand is weak, and various car companies have launched a fierce price war earlier this year to cut profit space, which has led Chinese car companies to invest in the European market.
In the European market, consumers have strong purchasing power. Chinese car companies can sell cars at higher prices. At the same time, Europe is promoting electric vehicles to eliminate fuel vehicles.Coupled with loose market access conditions all provide rare opportunities for Chinese electric vehicle companies.
Thanks to the financial subsidy support of the Chinese government, Chinese electric vehicle companies can get better and cheaper electric vehicles faster, allowing Chinese car companies to continue to grow in the European market in recent years.
The European Union Commission pointed out that the share of China's electric vehicles sold in the European market this year has increased from 4%in 2021 to 8%, and it is expected to increase further to 15%in 2025.
How do Chinese electric vehicles impact European electric vehicle brands?
One of the most direct impacts is that the European brand electric vehicles gradually lose the share of the European market.McKinsey's future mobile center data shows that since 2019, major European car companies have lost six percentage points in the local market.
Faced with the aggressive Chinese brands, in addition to improving production capacity to actively develop production capacity, European car companies are further expanding their business in China. For exampleEssence
In addition, Dutch car company Strendis also plans to launch two cars priced at less than 25,000 euros (about S $ 36,000) in 2024 to try to compete with Chinese counterparts at a low price strategy.
Are European car companies happy to see this survey?
The European market has different views on anti -subsidy investigations. France is happy to investigate and start, but German car companies relying on the Chinese market are worried.
A German car company lobby executives to Politico to Political News Network that the EU launched an investigation will cause German car companies to suffer from retaliation by China. "I'm afraid that the European Commission will take a trade war with China in an important field.risks of".
Report also believes that China currently controls 60 % of global electric vehicle batteries. The European Union launched an anti -subsidy survey on China is undoubtedly a great political risk.
