Shortly after I arrived in Beijing more than two years ago, my first tourist destination in China was adjacent to Tianjin.Except for being brought to a specialty store to buy twist and abalone, I did not have a deep impression on Tianjin.Unexpectedly, this seemingly flat city has recently become the hottest tourist punch place in China recently.
At the end of August this year, a large number of videos of uncle Tianjin became popular on the Internet on the Internet, but this trend came quickly.In less than a month, the diving uncle announced on Wednesday (September 6) in the name of the Tianjin Lion Forest Bridge diving team.
According to Chinese media reports and a large number of videos circulating on the Internet, every weekend of the Lion Forest Bridge attracts hundreds of passengers to watch, and the roads on the bridge are crowded with lively people.The Lion Forest Bridge was also the title of "8A Wild Attractions" by netizens.
The Lion Forest Bridge has dived in Tianjin for decades. Swimming in the river in the river in the summer is also a common phenomenon in various cities in China.Why did the uncle diving become a traffic password overnight and jumped into Tianjin's travel business card?
Compared with the general people's river swimming, Uncle Tianjin dives is more active.They jumped down from the six -meter -high bridge. Before diving, some uncle would give a speech on the bridge, throwing various golden sentences, and even some improvisation.These pictures are placed on the Internet with mobile phone records, especially on the fast video platforms such as Douyin, attracting many eyeballs in a short time and causing a lot of discussions.
More importantly, diving activities are initiated by the people, and can feel the real fireworks and folk vitality of Tianjin.A group of uncle's high -profile diving in the river that strictly prohibited swimming also formed a unique cultural landscape with a strong sense of contrast.
China currently has a backlog of travel needs during the rapid release of the epidemic. Passengers are looking for fresh tourist destinations everywhere.Over the past few years, China has developed the tourism industry in many places in China, and various ancient towns and tourist attractions have gradually aroused aesthetic fatigue; in tourist attractions with more and more similar styles in various places, the "uncle diving in the city's shine"You can go out at this time.
Uncle Tianjin's diving significantly drives the local tourism industry.In the last two weeks of August alone, the number of attractions "Eye of Tianjin" increased by 22.9%, Tianjin Ancient Cultural Street passengers increased by 13.1%, and the Italian style street punch card increased by 51.8%;The month -on -month increased by 13.3%and 16.3%.
However, the uncle's diving and explosion also caused a lot of "overheating sequelae", highlighting the contradictions and tug of saws in maintaining the vitality of the people, creating a business card of Internet celebrities, and urban management in various places.
After the uncle's diving uncle became popular, the Lion Forest Bridge quickly staged various chaos and became a marketing tool for some Internet celebrities.Some bloggers opened live on the Lion Forest Bridge. They took the uncle's diving as a gimmick, and some even took the alpaca to the river to advertise, allowing visitors to scan the QR code and take a photo with the alpaca for free.
There are also passenger diving accidents in the local area. According to Chinese media reports, the local government was stationed in the rescue team. In just two days, 14 diving accidents occurred. Some people were coma due to the incorrect diving posture, and some drowned.The local uncle could not continue to dive freely and freely. Many local uncle Tianjin, who dived there before, became volunteers to assist in maintaining the order on the bridge.
For the local government, the uncle's diving phenomenon is both the gospel and the challenge.On the one hand, the actual economic benefits brought by it also enhanced the popularity of Tianjin; on the other hand, these uncle violated the rules in strict ban on the place where swimming, and also caused the adventure of the passengers to come.Under such circumstances, how should official control become a problem.
Uncle Tianjin's diving most attractive is that it is not an official organization, but a folk culture formed.Tianjin officials obviously also understand this. Therefore, in addition to reminding passengers to pay attention to security and sent rescue hands, they did not forcibly intervene in the activity from the beginning.
However, as the risk of out of control rises, Uncle Tianjin, who participated in diving activities, finally issued an initiative on Wednesday, indicating that he will not continue to dive at the Lion Forest Bridge, and also calls on everyone not to dive there.Self -diving in professional indoor venues. "
The website of the Tianjin Urban Management Committee issued a notice on the same day, announcing the safety maintenance and transformation of the lighting lighting facilities of the Lion Forest Bridge, and indirectly stopped this folk activity.The official flexible treatment allowed the gradually out of control Tianjin's diving trend to come to an end.
Zibo barbecue, Guizhou Village BA, and the accident of uncle Tianjin's diving high popularity highlight a phenomenon. Chinese tourists are no longer just formulatory and the same tourist attractions, but seek to experience the most primitive fireworks in various places.Various local governments also realized this, focusing on making local characteristics of local characteristics into the highlights of urban tourism, and combining with the Internet celebrity culture to attract passengers.
China's tourism traffic password after the epidemic has become more clear, and how the challenges faced in various places are how to convert traffic into "retention"; while attracting passengers, it is also through the management of relaxation to ensure that local culture is ensured to ensure local culture.Do not quickly taste the taste and become a short -lived punch point.
