The hottest film and television works in Chinese social media are not a star production, but a small media short -media for less than 20 minutes -escape from the British Museum.

This work released the first episode on August 30, and released the third episode of the third episode on Tuesday (September 5). As of Thursday, the total number of vibrato on the short video platform has won more than 290 million playback volume.The heat of the bar is more than 1 billion; the video website's playback volume on the video website Bilibili also exceeded 16 million times, and it continues to grow.

Two "post -90s" main creators and starring "Pancake Fruit" and "Summer Sister" (Douyin user name) of the "post -90s" and "Summer Sister" (Douyin username) is also released.Official media CCTV News interview.Before the finale of the CCTV6 movie channel on September 2, the CCTV6 Film Channel also named the idea and feelings of the work, and pointed out that it had become popular.

As of Thursday (September 7), the Great British Museum has received more than 290 million playbacks in Douyin.(Douyin screenshot)

What did you escape from the British Museum?

Escape from the British Museum to anthropomorphize the exhibits in the British Museum, telling one of the small jade pots to "escape", know each other with Chinese reporter Zhang Yongan in the UK, and return to China together to serve the other China in the British Museum.The story of cultural relics passes the book.

The first two episodes of the short drama were released for two consecutive days, and the length of the film was only two minutes and a quarter of a minute. It mainly tells the daily life of the two protagonists in the United Kingdom, but through various sensational details and foreshadowing, fully mobilize the mobilization to fully mobilize the mobilization.The curiosity and expectations of Chinese audiences.

For example, Xiaoyu pot played by "Summer Sister" in the film said that she couldn't find the way home, and asked whether Zhang Yongan played "Pancake Guizai" was going to take her back to China, and "black eyes, yellow skin,, I can understand that I am talking about my family "and other golden sentences, which moved many Chinese netizens.

After hanging the appetite, the two protagonists in the finale returned to China. After playing mountains and water experience folk customs, they went to the museum.However, it is different from many netizens speculating that Xiaoyu pot is going to return to the official for help and rescue other exhibits. She just took out a thick stack of letters and looked for the "relatives" of other British museums.U.K.

In the plot, Xiaoyu pot brought the "family book" with multiple British Museum collections to China and recited to the cultural relics in China.(Escape from the video screenshot of the British Museum)

In the film, Xiaoyu pot said that she chose to go back because "the Chinese do not do that kind of stealing chicken and dogs. One day, it will be beautiful and go home in a righteousness." Outside the film, countless Chinese netizens play in the film.In the curtain and comments, the pattern reflected in this sentence is called "great national style".

At the end of the film, I also took a look at the popularity of the Cultural Relics of the British Museum. The actor Zhang Yongan became a news broadcaster and reported the news that the cultural relics of many countries suddenly disappeared from the British Museum and were suddenly recovered.

The plot of this short drama is not complicated, there is no excessive reversal, and it does not investigate logical details. Instead, the style of the two protagonists is described in the style of a fragment literary film, and through a variety of different dubbing, Zuo's real shot picture of cultural relics has given more cultural relics in the reading of the book, and moves the audience through a series of "golden sentences".

Is it ingenious or the topic dividend?

There are more than ten Chinese cultural relics hidden in the British Museum and their "family books" in the short drama.The picture shows a woodcarving image of the British Museum.(Escape from the video screenshot of the British Museum)

According to the inventory of Chinese netizens and media, the cultural relics appearing in the film include the pianist pottery figurines in the Chinese museum, the Tang Sancai horse, the dragon -ear tiger's bronze pot, etc., as well as龙纹琉璃砖墙、“家国永安”题记瓷枕、木雕观音、象牙鬼工雕球等十余件。Of course, this is only about 23,000 pieces of the British Museum from the corner of the iceberg in Chinese cultural relics.

The British Museum has about 23,000 pieces of cultural relics from China. The picture shows one of the Ming Dynasty dragon-patterned glazed brick walls.(From the official website of the British Museum)

In addition to the museum, the two protagonists also went to Tiananmen to watch the flag raising, went to Chengdu to see the panda, and experienced folk activities such as Tai Chi, opera, sugar blowing people, and iron flowers.Publicity video.

It is conceivable that most of this short drama has received.Many Chinese netizens commented in social media and film comments that "seeing crying", which was moved by the Chinese relics and cultural relics, cultural relics and people's feelings and family feelings of the film.

Many netizens also spontaneously annotate the details of the film. For example, the protagonist Xiaoyu pot "Chinese tangled and thin tire jade pot" is a modern craft product that was bought by the British Museum in 2017 instead of ancient cultural relics.Because of this, she was "clear and innocent, and she recognized the way home";

The prototype of the small jade pot in the short drama is the work of the Chinese tangled thin tire jade pot. It is the work of Suzhou jade carving artist Yu Ting. It was purchased by the British Museum in 2017.(Internet)

Official Media China News Network also posted on Wednesday, praising the escape from the British Museum as a work with both creativity and depth, containing a strong family feelings.The article states: "There is also a big perspective of a short drama. The self -media people in the new era are young and sincere, and have ideals and willingness to do it."

However, there are also criticisms on the Internet of China.One of the critics believes that instead of mobilizing the people's patriotism and national emotions through the sensational work of literary and artistic works, it is better to standardize the domestic cultural relics protection system and improve the management level of museums, and then recover cultural relics through official channels.

Other netizens pointed out that this short drama is just a "sweet pet drama" (that is, the film and television drama with love as the main line), which renders the emotions between the male and female protagonists, but in the plotThere are many flaws in the production and shooting productionIt is not a masterpiece, it is completely popular because I chose the right topic.

The popularity of the people and the people of the time and the earth

The anthropomorphic anthropomorphic is not the concept of freshness. China CCTV National Treasure Program has also filmed the story of losing overseas cultural relics. However, the launch of this short drama is catching up with more than 2,000 cultural relics of the British Museum.

After the recently stolen cases of cultural relics in the British Museum, Greece, Nigeria, China and other countries called for them to return cultural relics.(France -France -France -France Archives)

The Director of the British Museum Finder announced his resignation on August 25 due to the loss of cultural relics. Greece, Egypt, Nigeria and other countries also demanded that the British Museum returned the country's cultural relics.The Chinese Official Media Fordball Times also published an editorial on August 27. The wording was toughly requested that the British Museum returned Chinese cultural relics for free. At that time, the relevant entries also rushed to the top of Sina Weibo.

Escape from the British Museum became popular in China and attracted the attention of British media.Although there is generally no criticism of the film itself, the Broadcasting Corporation (BBC) also pointed out in a report that Chinese officials have paid more attention to cultural heritage ownership in recent years, and this has strengthened nationalist emotions and promoted national identity.

BBC reported examples, including the international luxury brand Dior skirt last year, accused of plagiarizing Chinese traditional clothing horse -noodle skirts, triggering the resistance of the Chinese people, and during the period of "Lunar New Year" English translation at the beginning of this year, there was a Chinese blog.The Lord went to the Great British Museum to shoot the video of "want to go home" in Chinese cultural relics, which instructed this short drama.

A skirt (left) launched by Dior last year was pointed out by the Chinese netizen to plagiarize the traditional clothing horse noodle skirt (right).(Dior official website/Internet)

Escape from the British Museum to stand out in similar works, relying on the intention of the main creative team to spend months to polish the script and shoot in many places; and the works of this subject can become popular.Humanity and "publicity and cooperation.

Heaven, the time of the short drama release is catching up with the Cultural Relics theft of the British Museum in Chinese social media.Human peace is that Chinese folks do have the feelings of overseas cultural relics and their expectations for their return to China. The official also intends to "value" and strengthen this national emotion for the film.

Where the historical cultural relics should be, depending on the opinions of cultural relics protection experts and the diplomatic rotation between the country, it is not a short drama or a feeling.But such folk works can make more people come into contact with historical relics, which is also a good thing.