Chinese consumers launch a resistance to the nuclear waste water discharge plan of the Fukushima first nuclear power plant in Japan, and Japanese cosmetics companies may be affected.
According to Bloomberg News on Friday (June 23), the resistance began earlier this month.Certificate of remarks.
Since then, Chinese Internet users have begun to prepare the "Japanese nuclear radiation brand lightning list", and related topics have attracted about 300 million views on Weibo.
The stock price of Shiseido, the main cosmetics company in Japan, hit the largest single week in nearly 10 months, down 6.8%.Other cosmetics manufacturers in Japan, such as Poli Osis Holdings and Takashi, also fell more than 3%.
Analysts of Mitsubishi UFJ Morgan Stanley Securities Company Sato and Jiazi said that the resistance may trigger Chinese consumers from using the top Japanese makeup brand.
International makeup brand companies are unwilling to underestimate the impact of the resistance of Chinese social media.
Pukagon, which has a popular makeup brand in Japan, immediately issued a statement in China that its products can be used safely.The Procter & Gamble spokesman responded to Bloomberg News that SK-II's production bases did not find radiation risks, and concerns on the Internet originated from "error information".
In the recently-held Chinese online sales activities, SK-II was squeezed out of the first five rankings by Chinese brands.Some netizens have called for resistance to more Japanese companies and include baby products and food brands on the resistance list, and even Chinese brands using Japanese raw materials are also affected.
