(Guangzhou News) Due to the imbalance of supply and demand, Chinese liquor has an inverted phenomenon of the price of the factory price higher than the wholesale retail price.
According to the Guangzhou Daily on Wednesday (June 21), except for Moutai's price, most of the retail prices of liquor have declined to varying degrees, and some liquor products have obvious phenomena online.
It is reported that the phenomenon of inverted prices is not caused by "6.18 promotion", but the normal state of the liquor industry in the first half of this year.
Among them, high -end liquor fell below a thousand yuan. For example, a bottle of 500 ml of 52 degrees of 52 -degree Wuliange Pu 5th generation, the recommended retail price is 1499 yuan (RMB, the same below, S $ 280), in Jingdong flagship storeThe price of the hand is 1069 yuan/bottle. In another JD.com liquor shop, the promotion subsidy has fallen to 919 yuan/bottle.
Surging News quoted Cai Xuefei, an analyst of the liquor industry, said that the epidemic caused the consumption scenario to disappear, the entire social channel inventory was too high, and the market demand turned weakened.Cai Xuefei estimates that more than 80 % of the wine companies may face upside down.
Another industry insiders have revealed that most liquor plants have accelerated production capacity expansion and pressed the product to dealers.However, the sales speed of the dealer cannot keep up with the pressure of the winery, resulting in a large amount of inventory in the channel.
A dealer in Guangzhou said that dealers will lowered their selling prices in order to sell their inventory.
