Due to the imbalance of supply and demand, China's liquor has recently appeared in the upside -down phenomenon of the price of the factory price higher than the wholesale retail price.
According to the Guangzhou Daily, after the promotion of the e -commerce platform "6 · 18", except for Moutai's strong price, most liquor retail prices have declined to varying degrees.The phenomenon of some liquor products online is particularly obvious.
For example, a bottle of 500 ml of 52 -degree 52 -degree Wuliangyu Pu 5th generation, the recommended retail price is 1499 yuan (RMB, the same below, 280 yuan), the price at Jingdong flagship store is 1069 yuan/Bottle, in another JD.com liquor shop, the promotion subsidy has fallen to 919 yuan/bottle.
Mr. Hu, an industry insider, revealed that in recent years, most white wineries in China have accelerated their expansion of production capacity, and the winery will pressure the products to the dealer.The dealers sell the goods to chase the pressure of the winery, and there are more goods on the channel.
Mr. Hu also said that each year, the winery has a repayment requirements for dealers. In order to complete the task recovery funds, dealers can only put goods from the wholesale channels at low prices, so that there are too many market backlog of liquor.
A dealer in Guangzhou mentioned that dealers will also lower the selling price in order to sell inventory.For example, a bottle of Wuliangye, which guides the retail price of 1,100 yuan. The dealer gets about 900 yuan and the price is 950 yuan.However, if the dealer gets the goods in large quantities, the cost can be pressed to less than 900 yuan, and when there is a profit when the shipment pressure, it will cause a more extreme inversion.It is not only the lowest sales price of the market, but also inverted with the factory price.
After the phenomenon of inverted liquor price of liquor, the price of the liquor sector on the stock market has also declined successively. In the past two days, the cumulative decline of 3.44%, of which Luzhou Laojiao, Wuliangye, Shanxi Fenjiu and other stock prices have fallen.5%.
Cai Xuefei, an analyst at the liquor industry, said that the reason for the inverted price is the imbalance of supply and demand. In order to return the funds to the low price of funds, the seller's market transaction price is lower than the factory price.This phenomenon will seriously affect the normal sales of the product and lead to insufficient market confidence, which will damage the corporate image and affect the market competitiveness of the enterprise.
