The new global CEO Laxman Narasimhan, the United States chain coffee brand Starbucks, took office for the first time on Tuesday (May 30), and said that she hopes that China will become Starbucks's largest market in the future.
Nashan said in an interview with Chinese media such as surging news on Tuesday that Starbucks still has a lot of opportunities from the annual average coffee consumption.He said that the per capita coffee consumption of China is 12 cups, Japan is 200 cups, and the United States is 380 cups.Compared with Japan and the United States, China has a lot of room for growth.
At present, Starbucks has 6,200 stores in China. Starbucks proposed in September 2022 that by 2025, the Chinese market will open to 9,000 stores.
For this goal, Nashan said: "The market in the next three years will become larger, and 9000 stores are just a milestone."
Nashan pointed out that Starbucks pointed out that StarbucksAt present, it is not considered to expand through franchise, and it will continue to adhere to the direct business model in the future.
Nashan officially joined Starbucks in October 2022, and officially took over the position of CEO in March this year.
