The "Five Female Doctors" advertisements of a collagen beverage brand in China have aroused controversy and were criticized by official media. The Beijing Municipal Supervision Bureau made a case investigation.
According to a staff member of the Beijing Chaoyang District Market Supervision and Administration Bureau quoted by Jiupai Finance, a complaint report on the release of vulgar advertisements and false propaganda on Beijing Qingyan Boyu Health Management Co., Ltd.The relevant provisions of the administrative punishment of supervision and management, after a comprehensive research and judgment decision investigation, is currently collecting evidence materials and interviewing the brand, which will be closed within 90 days.
In the video advertisement of "Five Female Doctors", several women were embarrassed and shouted: "My husband is angry with me, drink!"Insult women.The Chinese Women's Daily, hosted by the Chinese Women's Federation, issued a document on May 6 to criticize their publicity and obtaining eyeballs.
Reporting pointed out that the "five female doctoral" brands have attracted hundreds of millions of dollars (RMB, the same below) in Douyin live broadcast through the "five female doctoral" brands.The cicada mother data platform shows that the "five female doctors" occupy the first place in the sales list of Douyin Medical Health Care Brands in April, and the monthly sales reached 75 million to 100 million yuan.
In response to such marketing behaviors, the report quoted Lawyer Deng Gaojing of Shanghai Dehehan Tong Law Firm, saying that the advertisement of insulting and discriminating with women violated the relevant provisions of the advertising law: hindering the public order and violation of the public order and violation of the public orderSociety is good, and will face a fine of more than 200,000 yuan to 1 million yuan.
In addition, the "five female doctors" also repeatedly caused controversy in propaganda.The brand previously promoted its products in the name of Peking University, Peking University Medical Department and related experts, but the website of Peking University Medical Ministry issued a statement as earlyConversion relationship.
