Whenever there is a public -attractive incident, there will always be some self -media "up to the wind" to fabricate the facts to create topics to achieve the purpose of attracting attention to increase traffic.Although the current management system for self -media has become stricter, this phenomenon has always been banned.

In the field of anti -fraud, there is a warning to people: (scammers) do not care whether it is your hard -earned money, they only care about money.This sentence is also applicable to some self -media that fabricate facts. They do not care about the authenticity of the incident, and they care about your clicks and their traffic.

"By borrowing the wind" is one of the important features.For example, after Li Tie, the former coach of the national men's football team, was released by the public prosecution, some self -media seized the topic of anti -corruption in the sports field, and immediately stared at the famous table tennis player and Olympic champion Deng Yaping, saying that "Deng Yaping was suspected of corruption, Take away the investigation. "So that Deng Yaping commissioned a lawyer to issue a statement saying that the news was purely rumored.Deng Yaping himself will also participate in the 14th Games of Henan Province on the 18th of this month and the opening ceremony of the 8th Disabled Persons Games.

Coincidentally, when anti -corruption in the medical field has recently become a hot spot, some self -media have begun to stigmatize Dr. Zhang Wenhong, calling his "three marriage", and his wife is a "medical representative". These are completely false information.For a while, it won a lot of eyeball effects.

"Celebrity" and "hot spots" are an operating technique. For ordinary people, as long as they have elements that attract public attention, they will also be exaggerated."Network trial" on the top.

For this reason, many ordinary people who have suffered this harm have gone to self -stalls. For example, the female doctor in Deyang, Sichuan, committed suicide by the Internet storm; and a child was accidentally crushed and killed in the school.In the event, the mother left the last words, "Children, are you alone, your mother wants to accompany you", and then jumps down from the 24th floor.

We must see that although the violence of the network is "soft" in form, the actual "lethality" is even greater, not that the knife is better than a knife.

This is a kind of wanton infringement that ignores the law and moral standards, and it is increasingly no bottom line.Rumors can face the computer screen, knock on the keyboard, deliberately fabricate and distort the facts, or use the information of the road hearing.Unscrupulous, often continue to create topics.This has become the conventional operation of some unscrupulous self -media.

China Internet Information Center (CNNIC) data shows that as of December 2022, the size of netizens in my country reached 1.067 billion, and the Internet penetration rate reached 75.6%.With the rapid development of the media, the negative impacts of rumors and rumors, counterfeit imitation, illegal profit, and other typical illegal and illegal acts cannot be underestimated.If this behavior is allowed, it will not only hurt many innocent individuals, but also damage the credit and reputation of relevant departments, institutions, and enterprises, and will eventually lead to the lower social atmosphere and the collapse of social trust.

In this regard, management needs to be strengthened from three aspects.The first is to further regulate the channels for the release of self -media information.The notice issued by the Central Internet Information Office in July this year on strengthening the management of "self -media" emphasized that self -media must not gather negative information, stir -fry the old things, stir -fry the old events, and consumer disaster accidents.Pay attention to and leave suspense to induce users to pay attention to other accounts.The second is to further strengthen the main responsibility of the website platform.In the above notice, there are seven rules specifically mentioned "the main responsibility of the website platform", which must solve deep problems such as "self -media" information content distortion and operational behavior.The third is to cut off the channels of illegal profit, curb illegal profit, and make illegal behaviors unprofitable.

The use of economic and administrative means to strengthen the supervision of "self -media" is very important, and a more important means are criminal punishment.Since the media should have the bottom line of law, publicly insults others through the media or slander the facts, may be suspected of insulting crime, defamation, etc., of course, it also includes illegal business crimes.I hope that we can punish some rumors with crooked public opinion in accordance with the law, especially those who have marketing promoters behind them. We cannot continue to make the harm to the innocent people and become a carnival of traffic.The law must have sufficient deterrent to minimize the occurrence of illegal crimes.

Not long ago, the Supreme Law, Supreme Procuratorate, and the Ministry of Public Security drafted a guidance opinion on punishing cyclical violations in accordance with the law. It was a good start to try to reduce the threshold of complaints in accordance with the law.

In the era of national social media, rumors often cannot stop at wise men. It has been a "tumor" in the spread of rumors, spreading rumors, and consumer rumors. In this regard, only the legal system can be strictly enforced to eradicate it.

(the author is the first financial commentator)