Haidilao issued the announcement of the appointment of management personnel on March 1, and Yang Lijuan, the deputy CEO and chief operating officer, was transferred to the CEO.Heidilao is chief operating officer in mainland China, and Wang Jinping is the chief operating officer of Hong Kong, Macao and Taiwan and overseas regions.
According to the surging news report, the announcement shows that 43 -year -old Yang Lijuan has worked in Haidilao for more than 27 years. He is a key figure in Haidilao's out of Sichuan and developing the national market.Since 1997, Yang Lijuan has been the manager of Sichuan Haidilao Catering Co., Ltd. (hereinafter referred to as "Sichuan Haidilao") (that is, Haidilao's domestic business entity).The monthly transfer is a non -executive director of Haidilao, Sichuan.During the period, Yang Lijuan served as a director of Haidilao International Holdings Co., Ltd. from 2015 to January 2018.
Yang Lijuan, a waiter, made CEO all the way.Haidilao said that Yang Lijuan was repaying debts to help his family in his early years.Because of the Zhisuo, Zhang Yong was watched by Zhang Yong who came to dinner.One year after the establishment of Haidilao, Yang Lijuan officially joined. When she was 19 years old, she became the store manager of Haidilao's first store with a "bang".
Zhang Yong, 51, is one of the founders of Haidilao. Since 2018, he has served as CEO of Haidilao since 2018. He has been full for three years.
The publicity change announcement shows that Zhang Yong will continue to serve as the chairman and executive director of the board of directors, lead the joint leadership of Haidilao Holding Board of Directors and senior management teams and supervise the group's operations to formulate the group's long -term strategy.
The announcement stated that Yang Lijuan was appointed as CEO, responsible for supervising the management and strategic development of the group, and continued to be responsible for the implementation and advancement of the "Woodpecker Plan".
"Woodpecker Program" is the main measure of Haidilao's "broken arm self -rescue".On November 5, 2021, Haidilao announced that about 300 stores that do not reach expected operations before December 31 of that year, some of which will temporarily rest and choose to take a break.Essence
Announcement shows that since the implementation of the "Woodpecker Program", the company's internal management and operation have improved significantly.The Everbright Securities Research Report shows that Haidilao's in January 2022 has increased from December 2021, reaching 106%of the same period in 2021.
High -level blood changing may be a signal for Haidilao to adjust its development strategy.Previously, on February 21, Haidilao issued a profit warning that it is expected to have a net loss of 3.8 billion yuan (RMB, the same below, Same as new yuan) to 4.5 billion yuan in 2021;Essence
In addition, the net profit attributable to the parent company is not optimistic.Also in 2018 and 2019, Haidilao's net profit maintained a growth rate of more than 20%, and in 2019, it also achieved net profit exceeding 2.3 billion yuan.In 2020, the net profit of Haidilao fell nearly 90 %, only 310 million yuan. In 2021, the profit warning was expected to be up to 4.5 billion yuan.
