The chairman of Vanke said that the real estate industry entered the era of the Black

Yu Liang, chairman of Chinese real estate giant Vanke, said at the latest annual meeting that he no longer refers to the real estate industry as the "silver era" and "bronze era", but the "black iron era".Yu Liang also said that this year is a year of backwater war, either death or alive, there is no intermediate state.

According to the First Financial Report, a summary speech called Yu Liang at the Vanke 2022 meeting flowed out last night (11th).It is understood that this was a speech on the annual meeting of Yu Liang's internal internally held by Danke on February 9th.

Yu Liang said that 2022 is a year when Vanke broke the boat and sinks the water.Vanke often says that the five -in -one change is specifically to string strategies, organizations, and people through mechanisms and culture.

In response to the trend of the real estate industry this year, Yu Liang said that the first feature is to enter the clearing stage and clearing the scales."This year is a year of backwater war, that is, either die or live, there is no intermediate state. It can solve the opportunity to start a new journey that can be solved in the past.In Yu Liang's opinion, the new development model mentioned in the industry's economic work conference this year can be summarized into three basic points of a center; one center is to solve the problem of ordinary people's residence;Parators the matching of people -land -room.In addition to the three basic points in a center, there are two major changes. One is that the market differentiation will become more and more obvious, and the second is that the industry scale has begun to shrink.

In the face of major changes, Vanke also has to make corresponding changes.For example, in terms of investment, higher -quality investment is required, and the local investment is intensive investment from a uniform and decentralized investment to the market that performs better and the team's trading ability is proven.If some places do not do well, it may be necessary to build a system to revoke and take back the number.The projects they face are getting more and more complicated, but the more complicated the situation, the more discipline.

In terms of mechanism, Yu Liang said that the industry has not had enough money to motivate today. We cannot give money in motivation over others, and people who are only for money incentives are not suitable for the black iron era.Work in the industry.The mechanism that Vanke can provide is the stage of career and opportunities for development, not simply giving money.

In terms of organization, Yu Liang said that one is to build a game of chess similar to investment and product teams. In the face of fierce competition, we must concentrate resources and energy.The second is that in the face of the business, it is necessary to accompany the organization's adaptation and adjustment.Third, the industry has reached the Black Rail Age. The company's income, benefits, subsidies, etc. must establish a new anchor point, which is compatible with the Black Iron Age.Fourth, under the current situation of the industry of about 10%, Vanke must carry out process re -establishment, and the way of subcontracting is no longer feasible.

Yu Liang once again reiterated the "mining of clothing and shrinking food, war atmosphere" at this meeting.He talked that first of all, Vanke worked in the case of backwater war, and all tasks were carried out around the war, focusing on the stability and improvement of the decline, clearing the watch, and "long muscles".In secondary position.Second, strong performance.Can only be the heroes of winning, and can only select cadres from the team that wins.Third, all the managers must sink all, and the soldiers are sold first.Fourth, we must be strict in culture.Strict discipline is not just a matter of prohibition, including investment discipline and various bottom line discipline.Fifth, save money, reduce waste, and create a wartime atmosphere of watches.

In order to effectively build Vanke's "clothing and shrinking food, wartime atmosphere", Yu Liang also exploded: "My assistant will not buy first -class when I set a ticket for me.Which class will be cheap to buy and which class can save, how much money can save is not the most important, the signal conveyed is important. "