New Oriental, a well-known education institution in China, announced today (15th) in the Hong Kong Stock Exchange that it will stop providing discipline-related training services from kindergarten to the ninth grade students (K-9) before the end of this year.
New Oriental Announcement stated that the expected termination service will have a significant adverse effects on the company's total revenue for the total revenue of the fiscal year and the follow -up period as of May 31, 2022.
In the fiscal year ended in 2020 and May 31, 2021, the total revenue generated by the K-9 discipline training services will account for about 50%to 60 to 60, respectively.%.
The announcement also stated that New Oriental will turn the center of gravity and resources to educational products and services that are not related to K-9 discipline training services, such as preparation courses, adult language training courses and textbooks.
China Discipline Education Company has been seeking transformation under the "double reduction" policy. New Oriental founder Yu Minhong revealed on the 7th of this month that New Oriental's largest business will stop, close to 1,500 teaching points to be refunded, and it must be refunded.It is said that New Oriental plans to set up a large -scale agricultural platform in the future to start live broadcasts and support the cause of rural revitalization.
For Yu Minhong's diversified "transformation", the Chinese official media Economic Daily published an article entitled that New Oriental should not copy Li Jiaqi's article on the day before.The meaning of the vane. If it is only from an industry that earns fast money to another industry that earns fast money, I am afraid it is not the best demonstration. "
The article also pointed out that objective conditions determine the live broadcast of agricultural goods from the market toThe supervision challenge is great. It is not easy for New Oriental to cross the border from off -campus training to the live broadcast e -commerce. It may be difficult to return to the peak of the market value through the live broadcast of agricultural goods.But as an enterprise with educational genes, New Oriental may be the cradle of professional new farmers.At the same time, New Oriental is recommended to pay attention to the weekend and holiday research markets.
According to the 21st Century Business Herald, Yu Minhong responded to the Douyin live broadcast room last night that he noticed the article and netizens' comments.He said that if New Oriental brought the goods live, he would learn from Li Jiaqi or Wei Ya.For the new Oriental cross -border to the field of live broadcasts that were not familiar with, thanking the reporters who reported above gave a prompt for goodwill.
But he said to the article that "jumping from an industry that earns fast money to another industry that earns fast money" does not agree.It is very difficult to do, and the live broadcast is not easy. No industry is easy to do.He finally emphasized that he would live up to expectations and work hard.
