The China Consumers Association released yesterday ’s double 11 consumer rights protection public opinion analysis report shows that the fakes of influencing indicators such as bragging and sales data of viewers have formed an industrial chain.At the same time, the competition of malicious ordering, fancy kicks, and false reports also pollute the live broadcast ecology.
According to the official website of the China Consumer Association, when the China Consumers Association enumerated typical cases, it also specially pointed out typical cases such as Wang Han's live broadcast and cargo rollover, Li Xueqin's live broadcast and counterfeit, Li Jiaqi live broadcast room to do not allow replacement.
The article says that the double 11 of the 2020s of the incarnation of the nunchakus will live up to the market's high hopes and release amazing potential.
According to the China State Post Office and the central bank's data, the longest online shopping festival in history shows the strong momentum of China's consumption starting international production engine and driving global economic resonance;A new vitality.
At the same time, the consumption negative information during the Double 11 promotional activity this year is mainly concentrated in two aspects: live broadcast and unreasonable rules.Among them, the star live broadcast of the hot brush fake fake frequent rollover includes data traffic fraud, no one pays for after -sales service, and named star Wang Han, Li Xueqin, Li Jiaqi and others.
The article quoted previous reports that the screenshot of the circle of friends circulating in the Internet showed that after Wang Han paid 100,000 yuan (RMB, the same, about 20,000 yuan) in the live broadcast of the Shunde special broadcast on the 6th of this month, the same day, the same day, on the same day, the same dayThe transaction was 1323 units, with a refund of 1,012 units, and the refund rate was as high as 76.4%.Moreover, other merchants have similar encounters, resulting in the store's false transaction warning from the platform.
However, in response to Wang Han's suspicion of ordering, Wang Han signed the contract Fang Yinhexing responded that it was false. The company did not have any fictional data or purchasing traffic., This time, the bill of refund has malicious attack characteristics.At present, the platform is involved in the investigation, and the specific attack source has not been found.
The article also mentioned that the popular talk show actor Li Xueqin and Yang Tianzhen were invited to participate in a live broadcast event on a platform. This main sales of digital products were lived in the live broadcast of digital products.The end of the way is over.
But Li Xueqin may not know that most of the fans who interact with her are false robotic fans.A staff member who participated in the live broadcast revealed that of the 3.11 million viewers at the end of the day, only less than 110,000 existed, and the number of other audiences spent money.Most of them are brushed by the machine.
In addition, the article also mentioned that Li Jiaqi ’s live broadcast room did not allow the topic in the previous Weibo searches.
