Author: Cai Rupeng Menghua
In February of this year, the mayor of Qingyuan Changling Village in Guangdong Province was affected by the epidemic, and millions of catties of black skin winter melon could not find sales.Seeing the hard -breed vegetables, the farmers were so anxious in the ground.Just as they were unprepared, the village cadre Xiao Lixin came to Tiantou with a live broadcast equipment.
(Cui Jianjun, member of the Standing Committee of the Qingyuan Municipal Party Committee and Minister of Propaganda Department. On October 15, 2018, the unveiling ceremony of the Qingyuan Rural Jourism School and the first rural journalist training class of 2018 was held at the Qingyuan Vocational and Technical College. Photography/Li Sijing)
Through the Internet, the young man uploaded the news of winter melon to share the platform to share platforms such as Douyin and Kuaishou.In the video, Xiao Lixin hugged the half -person winter melon with both hands, and asked netizens to buy to help the villagers.After the video was released, there was a response quickly.
That night, Xiao Lixin received a call from dozens of enthusiastic people, and more netizens contacted him via WeChat to express his willingness to buy the slow -selling winter melon.At the same time, the news also attracted the attention of relevant government departments, including the Qingyuan Municipal Party Committee and Municipal Government and the Guangdong Agriculture Department of the Guangdong Provincial Department of Agriculture.
In just half a month, the 4 million cattos of winter melon sold in Changling Village all sold out.Xiao Lixin also became an Internet celebrity, and was cordially called Uncle Winter.But he said humblely that this is not his personal credit, thanks to another identity of his identity mdash; mdash; rural journalist.
Red net red with goods
Rural journalist is a system created in the country in August 2018 in Qingyuan City, which aims to solve the problem of poor rural information.This system selects a group of village cadres or village cadres or villagers who are familiar with rural work and have strong expression skills. They use local languages to convey their superior policies, tell local stories, and help farmers get rich.Xiao Lixin was a member of the first batch of rural journalists in Qingyuan.
Before becoming a village official, Xiao Lixin has been in Beijing, Xi'an, Urumqi, Zhengzhou and other places for many years, and has also engaged in text work.After entering the work of the village committee in 2014, his ability to write and expression quickly highlighted, writing articles, making hellip; hellip; In 2018, he was also rated as the Top Ten Rural Make by Qingyuan Yingde City.After being hired as a rural journalist, Xiao Lixin had a bigger stage to show his own specialties.
One of the main responsibilities of rural journalists is agricultural broadcasting and unblocking the sales channels for agricultural products.
At the beginning, villagers were not recognized by promoting agricultural and sideline products and selling goods online through the Internet.Promotion.
During the shooting process, Xiao Lixin learned the techniques of shooting and making videos, while learning communication skills, and repeatedly pondering the characteristics of some Internet celebrity videos.After a little bit of exploration, Xiao Lixin not only mastered the whole set of technologies from ideas, finding materials, shooting, production to publishing, but also had 12,000 loyal fans.
Since he has helped us propaganda on the Internet, more and more people come to buy Moran.Fan Shili, Huinong, Changling Village, said that now, Moran planting in our village has exceeded 300 acres, with an output value of 20 million.
Lin Wanghua, a cadre of Huatian Village, Xiu Town, Qingyuan City, is also a rural journalist.At the rural journalist harvest and broadcasting and agricultural product expo held in December 2018, she grabbed a gangster's move, leaving a deep impression on many people.
Huatian Village is a provincial poverty village.Lin Wanghua is a poverty alleviation in the village. Since serving as a rural journalist, every eve of the launch of agricultural products, she has taken the initiative to take the responsibility of reporting agricultural product information outside the country, actively promotes the poverty alleviation industry in the village. In 2017Pyrano farming is one of them.
Generally speaking, everyone is afraid when you see it!In front of the camera, Lin Wanghua calmly grabbed a sticky leeches and said, but the leeches in Huatian Village do not suck blood, only lsquo; gold sucking rsquo;, it is a rare Chinese medicinal material. Welcome everyone to buy.
After training and learning, Lin Wanghua not only mastered the use of media social platforms such as Douyin, Kuaishou, and some e -commerce platforms, but also found a new place for his own personality.
In January 2019, the Qingyuan Rural Press Officer Love New Year's Eve is held in the Shunying Times Square in the city center. Lin Wanghua actively appeared on the stage.She also became the king of broadcasting at the New Year's Day.
At present, in Qingyuan, there are rural journalists such as Xiao Lixin and Lin Wanghua, which are active in the fields every day, collect agricultural information, and help villagers sell agricultural products online.According to incomplete statistics, less than a year after its establishment, rural journalists launched more than 100 online broadcasts, with more than 550,000 reading, short videos on platforms such as fast hands, Douyin and other platforms exceeded 13 million.Ten thousand.
In this process, some rural journalists have also become Internet celebrities and have tens of thousands or even hundreds of thousands of fans.Xiao Lixin said that it was because of the support of fans that he could help villagers sell the slow -selling winter melon during the epidemic period.But compared with ordinary net celebrities, they are very different. In their own words, they are to make red lsquo; Internet celebrity rsquo; only in their hearts can become the real lsquo; Internet celebrity rsquo;.
Nie Yubing, a member of the China Writing Association and vice chairman of the Hebei Provincial Network Writers Association, commented that the Qingyuan rural journalist was propagated and broadcast as a real identity. There was a government platform behind it to greatly make up for the current problem of insufficient credibility of the folk network voice and produced a good good.The brand effect is not comparable to ordinary Internet celebrities.
In fact, in addition to selling agricultural products, rural journalists also praise the scene and talk about interests online, so that more people can understand the villages, love the countryside, and promote rural revitalization.
Bridge that communicates with the outside world
It is known as Xiao Guilin, Shitan Town, Shitan Town, and surrounded by green mountains. In the middle, there is a flat and open rice field.Many people in the city have come and linger, and praise that this is a paradise in reality.But just a few years ago, Shuixi Village was still a well -known garbage village. The garbage was scraped by wind and the sewage evaporated.
Liu Fengming, a member of the village party branch, said with emotion, when it comes to the changes in Shuixi Village, I also want to thank the rural journalist system.He introduced that Shuixi Village has a unique natural scenery, but because of the way to get rich, young people went out to work, and the village was also declining because of negligence.In 2015, Liu Fengming decided to return home to start a business.Initially, he planted asparagus with the folks, but it was not successful. Either the harvest was not good or could not be sold.The turnaround appeared in 2018.
(Liu Fengming, a rural journalist in Qingyuan is broadcasting agricultural products. Photography/Menghua)
This year, Liu Fengming was hired by the Propaganda Department of the Qingyuan Municipal Party Committee as a rural journalist.He began to learn to shoot short videos and promote the scenery and agricultural products of his hometown.In order to better master the way of spreading the new media, under the coordination of the relevant departments of Qingyuan City, he also went to Beijing Kuaishou Technology Co., Ltd. for a period of time.Zhou's training.Hard work pays off.Less than 3 months after returning, he posted more than 30 short videos, gained more than 5 million people like it.
The praise of netizens made Liu Fengming realize that before they held the golden rice bowl to discuss me, the green mountains and green water in Shuixi Village were Jinshan Yinshan.As a result, he and the folks began to rectify the village appearance, integrated the scattered land in the village, and carried out greening and running farmhouses.Many tourists who come to the farmhouse are the netizens who have seen Liu Fengming's video from other places after seeing Liu Fengming's videos.
With the continuous expansion of popularity, Shuixi Village not only attracted tourists to coming, but also favored by foreign companies.After seeing the unique ecological environment of Shuixi Village, an organic agricultural company in Hong Kong immediately decided to rent 400 acres of land to plant high -quality agricultural products with zero pesticides, zero fertilizers, and zero -heavy metal standards.The air is good, the water source is good, and the soil is fertile, which is very suitable for planting crops.The company's technical director said that the most important thing is that this is a natural small basin with a humidity of the climate of 55%to 60%, which is most suitable for crop growth.
The entry of Hong Kong companies can not only increase the rental income of more than 300,000 yuan to the village each year, but also provide nearly 60 jobs.With tourists and jobs, the villagers' pockets are also bulging.According to statistics, in 2019, Shuixi Village's operating income is about 9 million yuan, the villagers' labor income is 1.5 million yuan, and the village collective revenue increased from 05,000 yuan in 2015 to 680,000 yuan.
Today, Liu Fengming has more than 120,000 fans in fast hands, and live broadcast has become part of his daily work and life.Whether it is the natural scenery of Shuixi Village, the daily life of the villagers, or the scene of tourists, it has become the material under his lens.However, compared with becoming a net red, he hopes that his hometown can become popular.He said that he was willing to be a bridge connecting his hometown and the outside world to let more netizens understand Shuixi Village and like Shuixi Village.
In the countryside, not only food, beautiful scenery, but also customs and culture.Unlike other rural journalist endorsed agricultural products, Zhang Yaman endorsed the non -genetic traditional handmade embroidery products mdash; MDash; Xinyao embroidery.
Zhang Yaman, born in the embroidery family, liked embroidery since he was a child. After graduating from college, he visited the four famous embroidery places in China and learned various embroidery needle methods.In 2016, there was a coincidence that she came to Qingyuan and found that there were many embroidered mothers who would embroidery, but none of them.As a result, she founded the Qingyuan Embroidery Culture Association to train embroidery techniques in various places in Qingyuan.
Xinyao embroidery is based on the technique of traditional Yao embroidery. It integrates modern people's aesthetics and advanced embroidery techniques, making the work more charming, not only in line with the trend, but also to make Yao embroidery, the national intangible cultural heritage.
Beginning in March 2018, the Qingyuan Embroidery Culture Association has trained more than 300 mountain women and ethnic minority people through precision poverty alleviation, and teaches Xinyao embroidery techniques to allow embroidery maidens to accept various types of embroidery orders.You can achieve employment.So far, the embroidered girls have embroidered more than 20,000 embroidery products, and have attracted many customers and orders through the platform of rural journalists.
As a tourist city, Qingyuan must not only show the magnificent mountains and rivers or thousands of years, but also shape its own cultural brand.Zhang Yaman said that embroidery is one of the treasures of my country's national culture, and it is also part of the distinctive and rich social value in Qingyuan culture. It should be promoted and developed.
Connector of urban and rural interoperability
Qingyuan, located in northern Guangdong, is an agricultural city in Guangdong. It is rich in agricultural products, good quality, and rich in local characteristics.However, for a long time, the urban and rural areas have been imbalanced and the problems of dual structure have been prominent.
In October 2018, Xi Jinping inspected Qingyuan when he inspected Qingyuan that the imbalance in the development of urban and rural areas is the largest shortcoming of Guangdong's high -quality development. It is necessary to work hard to solve the problem of urban and rural duals.Poverty alleviation.
In fact, Qingyuan has been exploring the dual structure of urban and rural areas. The rural journalist system is a bold attempt.
Even in the high -speed development of the informatization era, there is still an occlusion phenomenon in the acceptance of the country's information in the countryside, and the village can not hear the outside, the outside world, the outside world lsquo;On the one hand, many high -quality characteristic agricultural products are obscure, in a state of self -producing and self -selling, not known by the outside world, and even lsquo; thousand -mu winter melon lasted RSQUO; lsquo; sugar orange lumping RSQUO; on the other hand;Entrepreneurs are eager for investment information in the countryside, but lack a more authoritative passage to understand rural society.Cui Jianjun, member of the Standing Committee of the Qingyuan Municipal Party Committee and Minister of Propaganda.
He believes that the reason is that the first is that the urban and rural market system is not smooth, and the Internet era does not realize the intermediate link of the urban and rural market system, resulting in the difficulty of agricultural products.There is a channel for communication with the right to speak, and there is no information on the production, life and ecology of urban and rural areas.
Today, the establishment of rural journalists not only allows a large number of original agricultural products such as asparagus, hair grapes, ducks, princes, and tea.It has difficulty in selling agricultural products and low prices.After the broadcast of rural journalist officials and the centralized promotion of the city's new media, the information channels of the urban and rural agricultural product market have been opened, and the products of rural journalist broadcasts have become the attention of the people and were snapped up.For example, the red peanuts in Hengkeng Village, Sanpai Town, Nanyao Autonomous County are raised from the original 7 yuan/jin to 9 yuan/jin, and it is scheduled in less than 20 days. At present, the village is considering expanding the planting areaEssenceThe Qingshui duck in Heishan Village, Tai Baoshan, Yao Autonomous County, Lianshan, was scheduled to be scheduled to be more than 8,000 in less than a month, basically the sales of the previous year.
The rural journalist mechanism promoted by Qingyuan played a very good role in information connectivity, breaking the asymmetry of urban and rural information, and establishing an authoritative information channel based on the practice of rural life and facing urban and rural society.Liu Yiqiang, Dean of the Urban and Rural Integration and Development Research Institute of South China Agricultural University.
From the perspective of many people, rural journalists who are familiar with the countryside, but also through training, mastering information dissemination and urban needs, in fact, play the role of information exchange bridge between urban and rural areas.Wei Yudong, the leader of the National Standard Expert Expert Team of Beautiful Rural Construction Evaluation, said that the lsquo; bridge rsquo; it is mainly a bridge between the village and the outside world. The connection between the two is the rural journalist officialEssenceHe believes that the practice of rural journalists has provided innovative solutions to the problem of solving the dual structure of urban and rural areas.
As a connector of urban and rural interoperability, rural journalists not only become a vital army for poverty alleviation, cracking the dual structure of urban and rural areas, and promoting rural revitalization, but also embedded in rural governance, becoming an effective carrier of grassroots governance, and activating grass -roots party organizations.
In the vast rural areas of Qingyuan, rural news officers enjoys a high prestige. They broadcast and promote agricultural products, so that the villagers have benefited and participated in village affairs management with the support of the villagers.Some are not cadres of the village committee. The folks encounter annoyances, or some village cadres are difficult to deal with, and they will also find them to help solve it.
A prominent problem in grassroots work is the problem of effectiveness.Many jobs have been done, but they can't play any effect, including grass -roots publicity work.Cui Jianjun, member of the Standing Committee of the Qingyuan Municipal Party Committee and Minister of Propaganda, said that rural journalists have won the trust of the people, and the form of the peasants' own language and the form of love is used.Enter the heart.For example, during this year's epidemic, rural journalist officials transformed into light cavalry, which was transformed into epidemic prevention, had a wonderful effect on the rural areas of Qingyuan rural areas.
On January 25, after the central government held a meeting to mobilize the epidemic prevention and control mobilization, more than 1,000 in Qingyuan CityVillage press officers, combined with the People's Daily's prevention and control of the epidemic, do not miss the rural call, immediately guide the villagers to strengthen protection, and persuade all gatherings such as red and white affairs in the village.Some also play the ability of rural journalists, make short videos, and promote epidemic prevention knowledge.
For example, Xiao Lixin produced a short video prevention of epidemic prevention that caused a good response among the villagers.In the video, he said to the camera that there was no Zhong Nanshan, no Vulcan Mountain, but only lifting up the mountain (meaning buried on the mountain after illness).In this humorous way, the folks are persuaded to strengthen protection and not relax their vigilance.
Chen Hongyu, former vice president of the Party School of the Guangdong Provincial Party Committee, believes that rural news officers can take root in rural communities, which can not only collect, summarize, and reflect the people's opinions in rural areas, but also help accurately understand the implementation effect of various policies and measures.He said that in this sense, rural journalists are an effective communication between the relationship between the party committee and the villagers.
