This social attribute of the movie theater is also good or immersed. It is difficult to replace other forms of viewing. In additionThe group was also confirmed.

On July 25, at the opening forum of Shanghai International Film Festival, Wang Jian'er, chairman of Shanghai Film (Group) Co., Ltd., said.

Wang Jian'er, Chairman of Shanghai Film (Group) Co., Ltd.

Talking about the challenges of streaming media to the theater movie, Wang Jian'er is more optimistic.He believes that in at least 5 years, it may also be less than a movie theater for a long time, which is also required by the interests of investors.

The relationship between theater movie and online movies is ideal, how do you go to mutual benefit?On one aspect, I think the number of viewers of movie theaters are now more than one billion viewers, most of which are young people. The social attributes of the movie are also good.Some consumption trends of diversified, personalized, and verticalization have also been confirmed among young people.So I still think that in a long period of time, the cinema can still live well.

In addition, Wang Jian'er certainly hopes that the cinema can also make some breakthroughs in terms of policy development.On the other hand, I think from the perspective of the industry, we should indeed study how to make the charging window of the movie more symbiosis.The more charging windows, the better the relationship between each other is maintained. For the industry, the return is more guaranteed.Therefore, from this perspective, I think movies access the Internet, especially small and medium -sized movies, should also be encouraged and supported.In addition, I think that all the Internet entrepreneurs, or the operators of this theater line, in fact, we can be mutually beneficial.

How do we (use) business model and apply some innovative technologies, such as 5G technology and blockchain technology, to open up new business models in these new technologies, new formatsInvestors have returns, which is a long -term healthy development model.

According to Wang Jian'er, as a state -owned enterprise, Shangying, during the epidemic, did a good job of preventing and controlling the epidemic. At the same time, with the support of the Municipal Party Committee and Municipal Government, it also launched a fund of 1 billion yuan in early March to help help help.Other companies cross difficulties together.

According to Wang Jian'er's forecast: After the cinema restarts, these heavy asset cinemas are offline, the film and television base, and the theme park, it will increase the intensity of mergers and acquisitions, then offline business will accelerate and lineThe integration and replacement of the channels and streaming media.So we have also made some layouts in this regard.On the one hand, we have also increased the layout of the integration project of the Yangtze River Delta Cultural Tourism. The other has recently invested 500 million yuan. We have acquired a film and television base with difficulty in making funds and jointly promoted the construction of Shanghai Science and Technology Capital.On the other hand, we also have a strategic cooperation with station B to accelerate the expansion of new markets and new businesses and do some work.