The founder of Gome Huang Guangyu returned.
On the evening of June 24, the official official of the Beijing France Network issued a message. On June 24, 2020, the Beijing First Intermediate People's Court was released on parole in accordance with the report of the penalty executive authority.From the date of parole until February 16, 2021.
This means that after serving a sentence for more than 11 years, Huang Guangyu, the former richest man in China, will return to the commercial rivers and lakes.Baiju has passed, and more than 10 years have passed. Can the former appliance overlord Gome take this opportunity to come back in Dongshan?
Once the richest man in China
Huang Guangyu, 51, was born in Shantou City, Guangdong Province. He has a poor family. Later, he worked hard with his brother Huang Junqin. He also earned his first bucket of gold in the electrical sales industry.In the 1990s, Huang Guangyu's wealth quickly accumulated. Gome Electric, which was founded, opened more than 100 stores across the country, becoming a well -known brand.In 2004, Gome was successfully listed on the Hong Kong Stock Exchange through backdoor, becoming China's first home appliance chain company listed overseas.
In 2004, 2005, 2008, Huang Guangyu won the first richest mainland of the Hurun Rich List, and also ranked first in the 2006 Forbes Chinese Rich List.
But at its peak, Huang Guangyu was sentenced to prison for illegal operation and other crimes.On November 23, 2008, Huang Guangyu was detained by the Beijing police.In May 2010, Huang Guangyu was sentenced to 14 years in prison for illegal business crimes, insider trading and the crime of bribery in the unit.
Huang Guangyu has been serving for more than 11 years. He has been reduced for 21 months due to good performance. It should be executed until February 16, 2021.Recently, the parole ruling of the Beijing No. 1 Intermediate People's Court also represented that Huang Guangyu was able to end the prisoner's life in advance and return to Gome.
Some lawyers explained to the surging news reporter that Huang Guangyu's parole was released in compliance with the law.Article 81 of the Criminal Law: Criminals who have been sentenced to imprisonment have been sentenced to more than one -half of the original prison period, and criminals who have been sentenced to life imprisonment are actually implemented for more than thirteen years.Repentance, those who are not dangerous for crimes can be released.
11 years lost by Gome
Many people asked, after Huang Guangyu's return, did he have the ups and downs?
Huang Guangyu's 11 years in prison is 11 years when the Internet era is rolling, and it is also the 11 years that Gome lost.Around 2008, Gome is also the leader of the industry. Each annual revenue was more than ten times that of Alibaba's revenue and more than 100 times that of JD.com, and Mdash; MDASH; Suning could also be divided into autumn.
Different from the past, Alibaba has become a digital economy that spans e -commerce, financial services, logistics, cloud computing, new retail, etc.Liu Qiangdong positioned JD.com as a retail infrastructure service provider in China a few years ago.Suning also shouted the slogan of smart retailers through a series of acquisitions.
From the current revenue scale, Alibaba's revenue in fiscal year in 2020 (as of March 31, 2020) revenue was 376.844 billion yuan, an increase of 51%year -on -year; JD.com's 2019 revenue was 576.9 billion yuan, a year -on -year increase of 24.9%; Suning's 2019 revenue was 269.29 billion yuan, a year -on -year increase of 9.91%; and Gome's revenue was 59.483 billion yuan, a decrease of 7.57%year -on -year, and a loss of 2.59 billion yuan.
The semi -finals are not only reversed. Gome is no longer a heavyweight in terms of scale with Ali, JD, and Suning.
Even in the field of home appliances they are familiar with, Gome is constantly being overtaken.The 2019 China Home Appliance Industry Annual Report released in February this year shows that in 2019, the retail scale of the domestic home appliance market was 803.2 billion yuan, and Suning's full channel share accounted for 22.8%, ranking first;Tmall 8.8%, fourth place Gome 5.8%.
In terms of Huang Guangyu, wealth is constantly shrinking.In 2019, the Hurun Rich List showed that the Huang Guangyu family's wealth value was 22.5 billion yuan, which was about half of Huang Guangyu's total personal wealth in 2008, and the ranking also fell to 149.
The road to e -commerce is difficult to transform
It cannot be said that Gome has not smelled the Internet's business opportunities.Online public information shows that as early as 2003, Gome was the first to launch the online mall. In 2006, Gome is involved in the e -commerce field on a large scale.However, with the internal equity struggle of Huang Guangyu, the road to the transformation of Gome's e -commerce transformation was also stranded at the same time.
In 2010, Gome restarted the e -commerce strategy again after the interest rate equity dispute. In the same year, the e -commerce platform Kuba.com was acquired for 60 million yuan, thereby obtaining resources such as product procurement, logistics distribution, and after -sales service.In 2012, the competition in the online market was even more hot. After JD.com first shouted a slogan that guarantees at least 10%cheaper than Gome and Suning chain stores, Suning, Gome, Tmall, and Dangdang also joined the price war.
Obviously, Gome has not gained an advantage in that price war.According to Global.com, after holding hands with Kuba.com, Gome is the goal of achieving 15%of the online shopping share by 2014, but in 2013, Gome's online business accounted for only 2%of the e -commerce industry. The online sales scale of that yearIt is not as good as Tmall Double Eleven.
Development to the present, according to the China Internet Retail Market Data Monitoring Report released by the E -Commerce Research Center of the Internet of China, from 2016 to 2019, Gome retail market share has not been hovering, 2016 market share is 1.8%, 2019 in 2019, 2019 in 2019, 2019, 2019, 2019, 2019, 2019, 2019, 2019, 2019. In 2019, it was 1.8%.It was 1.73%and has fallen out of the top ten.
In 2017, Gome has proposed the concept of home middot; life concepts, trying to transform from pure home appliance stores to home appliances+home improvement, but no obvious results have been seen yet.
financial report shows that Gome has achieved 4 years of profit from 2013 to 2016, but then in a state of losing money.In 2019, the net profit of Gome returned to the mother was 2.59 billion yuan. Although the year -on -year narrowing was narrowed, a total of nearly 8 billion yuan in a total of nearly 8 billion yuan last year.
station team Jingdong, Pinduoduo
The transformation of the past e -commerce e -commerce ended in failure. Gome chose to join JD.com and Pinduoduo this year.
On April 19, Pinduoduo made a strategic investment of US $ 200 million in Gome to subscribe for convertible bonds issued by Gome retail.On May 28, JD.com subscribed for foreign convertible bonds issued by Gome Retail for $ 100 million.After Gome, JD.com, and Pinduoduo reached cooperation, the current home appliance industry has formed Ali to join forces with three cooperation camps in JD.com, Gome, and Pinduoduo.
According to reports, the cooperation between Gome and JD.com is mainly in terms of procurement, marketing and logistics services; the cooperation between Gome and Pinduoduo mainly lies in traffic and customizationProduct.
Gome President Wang Junzhou introduced that through cooperation with JD, Gome will introduce JD.com's self -operated non -home appliances into Gome in the future, and the number will reach tens of thousands of SKUs.In terms of logistics, JD.com's city warehouses in Dacha and Gome can also form a more efficient distribution system. On the one hand, it can improve the distribution efficiency and reduce delivery costs on the one hand.
According to an internal employee, Huang Guangyu has not stopped the management of Gome in prison. He has his orders behind the major actions in recent years, but because he cannot come forward to communicate, it is not smooth in implementation.
Now that Huang Guangyu has officially returned to Gome, how the former giant will change in the future will be seen.
A lawyer analyzed to reporters: Everyone has a lot of interpretation of Huang's parole, and he has a huge influence at all.These interpretations include a judgment of the development of Gome after he was released from prison. Now the market is not as good as before, what will happen to Huang's prison and what impact on the market will be observed.
It is worth mentioning that some investors are concerned that on June 24, 2020, Huang Guangyu received parole, and the Shanghai Stock Exchange Index closed at 2979.55 points.It is equivalent to the point when Huang Guangyu was officially sentenced 10 years ago.Some investors commented: Except for azaleas, only the stock market is still waiting for him.
