The International Sports Arbitration Court made a judgment on the International Swimming Federation and Sun Yang's case on February 28, and Sun Yang defeated and was banned for eight years.But this is not the final judgment, and the two sides can appeal to the Swiss Federal Court.According to incomplete statistics, Sun Yang's current brand has 361DEG; Coca -Cola, Geely Automobile, Honor, Panerai Watch, Today's Headline, etc.
According to the Chinese business newspaper estimation, the eight years of the ban are settled, and in addition to missing the Tokyo Olympics, Sun Yang may also lose its many long -term spokespersons and brand sponsors aimed at the Tokyo Olympics.
Earlier reports and public statistics showed that referring to the standards of the 2016 Rio Olympic Games, according to the number of 10 to 15 endorsement brands and the endorsement fee of 10 million yuan per house, Sun Yang may lose more than 10 million yuan in the Tokyo Olympics in the Tokyo Olympics.EssenceCoupled with the last commercial monetization brought by the Olympic Games, it may exceed 100 million, which will make a total of 200 million yuan (about S $ 40 million).
