When Wang Lihong attended an event the day before yesterday, he was asked with Wahaha. He replied that Wahaha grew up with him, and he would be grateful to support each of me from childhood.
According to Observer.com, when Wang Lihong attended a public welfare conference in Beijing the day before yesterday, he was asked to cancel the contract with Wahaha.I will continue to support and continue to drink.Wang Lihong has been the spokesperson for the Wahaha brand since 1998. He has stopped renewal until the end of 2017 and has ended his endorsement for 20 years.
Wang Lihong has been the spokesperson for the pure water of the Wahaha brand since 1998. Advertising song loves you, it is equivalent to love yourself, and let more consumers know Wahaha.At the end of 2017, the two sides suspended their contracts because they did not negotiate the appropriate endorsement products for the time being.
Today, I have been breaking up for almost two years. Why is Wang Lihong asked the termination with Wahaha again?
This is because the daughter of the founder Zong Qinghou and the Minister of Public Relations of the Wahaha brand Zong Yili, in a program on November 21, bluntly stated that he did not like Wang Lihong.The words immediately triggered public opinion dissatisfaction.
On December 12, Zong Yili responded through the Wahaha staff: At that time, the program group was performing lsquo; Quickly answering rsquo; I did not express it very well.In fact, we have cooperated with Lihong for 20 years, and their feelings are very deep, like friends and family.
Zong Yili also said that the two sides have been communicating. If there is a suitable product or timing in the future, it may also continue to cooperate.
And this frequent search of Wahaha Wang Lihong's split -handed storm has also noticed the relationship between the brand image and the spokesperson again.
In 1998, Wang Lihong, the newcomer debut, was signed by Wahaha as the spokesperson, which was the first mainland endorsement contract he received.Zong Qinghou, the founder of Wahaha, revealed that Wang Lihong is more emotional to Wahaha and advertises for others, but it is cheaper to do it for us.Also power.
On the 30th anniversary of Wahaha in 2017, Zong Qinghou also personally awarded Wang Lihong the crystal diamond endorsement trophy and honorary employee title.
In April 2018, Zong Qing's daughter Zong Fu Li became the Minister of Public Relations of the Wahaha Brand, and the two sides have not cooperated.
