Zhao Qizheng and Wang Yongping describe how to deal with the public crisis

After the SARS, Zhao Qizheng, the director of the Guoxin Office, actively advocated and organized. In September 2003, the National New Office held the first -stage government spokesman training course in Beijing.The prelude to construction has been 16 years.

Today, the press release system has been established in various regions, areas, and institutions, and spokespersons are becoming a specific profession.

The first -phase students at the time included the former spokesperson of the Ministry of Railways Wang Yongping, spokesman for the Ministry of Education Wang Xuming, and a spokesman for the Ministry of Public Security Wu Heping. Today, most of these spokesmen have retired or returned to his post.

Recently, a book publishing training was published by Zhao Qizheng's chief guidance, published and issued by Renmin University of China Press.Experience methods disclosed some past events.In addition, experts and scholars from colleges and universities such as Cheng Manli and Hu Baijing provided cutting -edge observation and analysis based on many years of professional research.

Zhao Qizheng: Leading cadres are not good at communicating with the media, and the ability to govern is incomplete

Zhao Qizheng was born in January 1940. He has served as the Standing Committee of the Shanghai Municipal Party Committee, the Minister of the Organization Department, the deputy mayor and the first director of the Pudong New District Management Committee.Essence

Speaking of the release, Zhao Qizheng said that the news literacy of leading cadres is already one of the elements of governing ability. If they are not good at communicating with the media, the governing ability is not complete. We are in the information age. Information is like air. We must contact every day.It is impossible for a modern person to not pay attention to information, especially leading cadres, and have a certain time to read information, think about information, and send information every day. Then we must pay attention to the media and use the media to make bridges and relay sticks.If you can't do it, you can leave space and time for the gossip, and then go to the rumors and get more.

Zhao Qizheng believes that when you deal with the public crisis, when things happen, if you do not tell the story in time, others will tell a false story, because the fake story is bizarre and the manufacturer has no intention. It runs fast, and the true story often cannot catch up with it.The preconceived is the same in all countries. Do not speak because of the investigation clearly, and later the haircut to cover up his slowdown. This is wrong. Many factors prove that the hairckers often fail. If you know how much the situation, just say how much the situation, you can add it later. The public can accept and understand, knowing that you have done your responsibility.

The emergencies are complex. To be released quickly and accurately, you must pay attention to efficiency.Therefore, if a good emergencies are reported, we must first establish an effective responsibility system. This system must be extremely efficient.Zhao Qizheng believes that the so -called press release is not released without emergency situations and emergencies. Instead, it is necessary to establish a mechanism for the release of the agency's press release in daily life, and the public should be released at any time.

Talking about the quality of the spokesman, Zhao Qizheng summarized as three sentences: Political maturity, correct position, and courage to be responsible; Logic, reasonable and festival, treat reporters well.