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Zong Qinghou (right) took a group photo with her daughter Zong Yili in January 2012 in Hangzhou.(Internet)
One day after the intention of retreating to the second line, Zong Qinghou denied the countdown to enter the retirement.First Financial yesterday (April 21) quoted insiders in Wahaha that the economic observation newspaper's understanding of Zong Qinghou's discourse was misunderstood.It is just increasing the intensity of cultivating management, more underground management rights, and preparing for future succession.
(Beijing Comprehensive News) One day after rumoring to retire on the second line, Zong Qinghou, the founder, chairman and general manager of the 73 -year -old Wahaha Group, denied that he had entered the countdown.However, the concern caused by rumors has become increasingly urgent to highlight the problem of its huge beverage empire.
The Economic Observer reported that Zong Qinghou expressed his retirement plan for the first time in an interview with the newspaper: I think I should be ready to retreat to the second line.
It is reported that two days before the interview, the executive changes in Wahaha.The 37 -year -old daughter Zong Yili is not among them.
Zong Qinghou was asked to answer her freely when she was asked her daughter's succession.
He also said that he was not completely retired: I think I will retreat to the second line.Let them do it in front, I watched it behind, if there is a point deviation, correction is corrected.
However, the First Finance quoted the insiders of Wahaha yesterday that the economic observation newspaper's understanding of Zong Qinghou's discourse was misunderstood.Cultivate the management of management, more underground management rights, and prepare for future succession.
The adjustment of the non -group level executives at the group of individual subsidiaries
As for the change of the so -called executive team, in fact, it is just a member of the individual subsidiaries of more than 200 subsidiaries of the group's subsidiaries, not the senior management adjustment at the group level.On the one hand, Zong Yili is in charge of Hongsheng Beverage Group, and on the other hand, he has entered Wahaha Group as the Minister of Brand Public Relations in 2018. He is already participating in the management of the group affairs.
Founded in 1987, Hangzhou Wahaha Group has 80 production bases in 29 provinces and cities in China, with 30,000 employees, and more than 10 categories of products.For many years, the production and sales of cans have been at the forefront of the country.
Zong Qinghou became the richest man in China in the 2010 Hurun Rich List.Wahaha's revenue is the pinnacle of 78.28 billion yuan in 2013 (RMB, the same, Sim of 15.8 billion yuan). Since then, revenue has declined all the way.Yuan, a 40%plummeted in four years, has shown a cliff -like decline as the nutritional express line as its main item.
Zhu Danpeng, a food industry analyst, believes that Wahaha's operation, profit, and channel model have lagged behind the average level of the development of the entire industry: Wahaha's biggest problem, not to upgrade the core needs and emotional demands of the new generation according to consumption, or use it.The old one, consumers will not buy it.
Zong Qinghou released Wahaha's new product strategy in January this year, and has improved a lot in packaging, product positioning and market layout.In addition to the development of the traditional beverage industry, he also began to embrace scientific and technological innovation. Suddenly this year, the news of the establishment of Wahaha Smart Robotics Co., Ltd. surprised the market.
Zhu Danpeng said that Wahaha has realized that he is out of touch with the new generation and is also trying to make changes. As a second -generation successor, Zong Yili has also carried out some reforms, including some new retail layouts made through social platforms for more than half a year.It is an inevitable trend to see it when it comes to the front desk.
Views of Wahaha's transformed father and daughter different views
Zong Yili returned to China after graduating from the United States in 2004. Zong Qinghou immediately asked her to directly participate in management, but the management methods and style of father and daughter were very different. It is said that the two often argued because of inconsistent opinions.who.
Father and daughter have different views on Wahaha's transformation.Zong Qinghou believes that the transformation of a huge enterprise like Wahaha can only make improvements and slowly promote it; Zong Xili feels that the transformation is extremely urgent to mdash; from my perspective, I think it needs to be cleaned inside.Personnel, the market structure is the same, and then the whole idea needs to be adjusted again.
A person familiar with the matter said that in the Later, Zong Qinghoudou made a large part of the assets, including R & D, market, production, etc., and gave it to Zong Yili to let her do it herself.But in fact, in recent years, she has not made any achievements that have made people shine. In fact, she doesn't know much about the market characteristics of Chinese characteristics, such as e -commerce and social retail.
In 2016, Zongli led a customized fruit and vegetable juice brand Kellyone named Kellyone named named. Although the market response was mediocre, an industry observer believed that no matter what the result was, the behind the Kellyone was Zong Yili's poems to solve the WahahahahahaThe original intention of product aging.
