The State Administration of Radio and Television of China (hereinafter referred to as the State Administration of Radio, Film and Television) announced on its website on Friday (9th) a notice on further strengthening the management of radio, television and online audio-visual cultural programs (hereinafter referred to as the notice) to curb the bad tendency of the film and television industry to chase stars and speculate., Strictly control the remuneration of guests in variety shows, and increase the governance of online dramas.
According to a Securities Daily report, since the beginning of this year, the State Administration of Radio, Film and Television has continuously strengthened its efforts to rectify the bad style of the film and television industry.However, some producers said that some stars made it clear that they would not cut their salaries and asked for another way to compensate for the losses.However, there are also board secretaries of listed companies who deny this statement and believe that illegal operations are unrealistic.
According to reports, many voices believe that while strengthening supervision, it is also necessary to establish a sound and transparent actor market environment, improve market circulation, increase employment opportunities for new actors, and inject vitality into the industry.
In terms of remuneration, the notice stipulates that the variety shows broadcast on various TV star comprehensive channels from 19:30 to 22:30 must report to the General Administration in advance information such as guest names, remuneration, cost ratio, etc., and the total remuneration of all guests for each program must not exceedIf it exceeds 40% of the total cost of the program, the remuneration of the main guests shall not exceed 70% of the total remuneration of the guests.
As far as TV dramas are concerned, the remuneration of all actors in each TV drama network drama (including online movies) shall not exceed 40% of the total production cost, and the main actors shall not exceed 70% of the total production cost.If the total remuneration of all actors exceeds 40% of the total production cost, the production organization shall file a record with its affiliated associations (China Canton Federation Production Committee, TV Drama Production Industry Association or China Network Audio-visual Program Service Association) and China Canton Federation Actors Committee.Explain the situation.
It is worth mentioning that the notice also proposes punitive measures. If the production organization does not report the guest's salary without justified reasons or conceals it, once it is verified, the affiliated association will report it to the State Administration of Radio and Television.Production qualification and other punishment measures.It can be described as a heavy punch.
According to the report, judging from public information, the soaring salaries of stars in recent years have become a chronic disease in the industry and have seriously affected production costs.According to the annual report of Lingji Film and Television, Zhong Hanliang starred in flowers all the way. In 2016, the salary reached 50 million yuan (RMB, the same below, about 10 million Singapore dollars), and the single episode salary was as high as 1.66 million yuan.The Douban score of the film was 4.5, and only more than 7,000 people participated in the comments.
There are countless similar examples. According to the prospectus of Xinli Media, in 2016, the labor service fee paid to Tianjin Xinxifeng Cultural Communication Co., Ltd.The labor cost of Junjie Film and Television Culture Studio (the male protagonist Huo Jianhua) is 50.72 million yuan.This means that the public remuneration of only two leading actors accounted for nearly 35% of the total production cost.
It is reported that after the salary limit order came out in the market this year, there were media reports that Zhao Wei and Shu Qi returned 40 million yuan due to their participation in variety show Chinese restaurant salaries exceeding the standard.
If the problem of tight supply and demand of top stars is not eliminated, and the difficulty of financing in the film and television industry is not resolved, it will be difficult to fundamentally change the status quo of actors' salaries.In this regard, an analyst at a securities company revealed that the film and television industry has a long production cycle and tight cash flow. When a drama project is established, it is necessary to get a part of the pre-sale fee.
But how does the drama purchase platform measure the value of this work?Only by looking at the popularity of actors and directors, the trend of star-only valuation of works is intensifying, so the producer has to rely on stars. He further stated that it is not for the ratings, but to sell the show at a good price.Therefore, actors with great fame and poor acting skills are constantly being announced.
A senior producer who did not want to be named revealed that after the salary limit order came out, some stars did not cut prices at all, and asked the company to change the name to compensate, and some even asked to transfer money through overseas banks.
In this regard, the board secretary of a film and television company said that he has not heard of overseas remittances, and such requirements are also difficult to operate. On the one hand, the financial transparency of listed companies is standardized, and the details of large expenditures must be audited; on the other hand,, Now that the overseas policy is tightened, it is not feasible to go through overseas banks from an operational point of view.However, he also admitted that for the producers, they don't want to spend huge costs, but they have to rely on the popularity brought by the stars.Industry consolidation still requires official intervention, and the industry cannot be allowed to grow wildly. At present, we hope that the "salary limit order" can be strictly enforced for a long time, and the cost reduction will bring everyone a chance to breathe.he said.
