Fan Bingbing, who has disappeared for 123 days, is fine after paying taxes and fines, and millions of netizens expressed their support, but the broadcast of the work has been postponed, stock returns have shrunk, and fashion circles have even reported that her brand endorsements have been suspended or replaced; if the brand insists onTo terminate the contract, or even ask for liquidated damages due to damage to her image, Fan Bingbing will have endless lawsuits and compensations. It is quite difficult to restore her image and regain her former acting career.
The youngest double actress in mainland China, the Cannes Film Festival judges, and Time magazine's global influential 100 people list have made Fan Bingbing's commercial value soar year by year. According to people familiar with the advertising industry, Fan Bingbing has endorsed roughly 122 brands in the past two years.Few international brands are the best candidates to enter the mainland market, including Guerlain, Montblanc, Cartier, adidas, Mercedes-Benz, etc.
Known as the most perfect LV girl
However, after the yin and yang contract tax investigation turmoil broke out, Fan Bingbing has disappeared, and now she has been proven to be a tax evader. She is facing a sky-high tax pursuit, and her image has plummeted. It also means that her commercial value will decline sharply. A small number of brands have terminated their contracts.Collaborate, or replace with other artists.
Take Louis Vuitton, which has the closest cooperation, as an example. Fan Bingbing was invited to become the image ambassador of LV in 2012 and was also the first Asian face to appear in the brand's advertisements.The guest of LV big show.
After Fan Bingbing disappeared, not only did she not see Fan Bingbing in LV activities, but even the advertisements were removed; on September 27, when the opening reception of the selected exhibition of French artist Philippe Parreno was held at LV Beijing Espace Culture and Art Space, the invited artist representatives were replaced by the followingZhu Yilong, the popular actor in the online drama Soul Soul, even rumored that Zhu Yilong will replace Fan Ye as LV image ambassador, but it has not been confirmed.
The boutique invites Gao Yuanyuan instead
The official website of the diamond brand De Beers has no news about Fan Bingbing. On July 21, the guest of honor at the opening ceremony of the Xi’an SKP boutique was Gao Yuanyuan, a Taiwanese daughter-in-law. It was rumored that the brand spokesperson had been replaced by Gao Yuanyuan from Fan Bingbing.
The well-known King Power duty-free shop in Thailand also announced that Fan Bingbing is no longer its image ambassador; on September 12, the Australian health care product Swisse Wellness announced that it would suspend the use of Fan Bingbing’s name, which also caused the brand’s online sales plan to fall into this year’s Double Eleven Shopping Festival.Chaos; Montblanc only announced Fan Bingbing as a global brand ambassador in April, and announced the suspension of cooperation with Fan Bingbing in September.
The industry revealed that if these brands get together with Fan Bingbing and break up, it’s okay to terminate the contract. If Fan Bingbing’s image is damaged, the endorsement contract is violated, and the loss and fines are difficult to estimate when claiming liquidated damages. In comparison, the sky-high price of tax evasionFines are just minor things.
