Where did Fan Bingbing go, Fan Bingbing's coldness, the month that Fan Bingbing disappeared... Various articles asking questions and paying attention to Fan Bingbing's whereabouts are flooding Chinese social networks.Whether it is traditional media, self-media or KOL (Key Opinion Leader), they are like timers, constantly reminding the public that this smashing star is still in a state of disappearance.

Fan Bingbing's Weibo was last updated on June 2, and the content was about charity activities for the treatment of children with congenital heart disease.According to this calculation, September 11 is the 100th day since she disappeared from public view.The information about Fan Bingbing on Chinese social networks is mixed with various rumors, ushering in a new round of climax.

However, few people in the entertainment industry participated in the discussion of the incident, and even the film and television publicity related to Fan began to distance themselves. According to industry insiders, the storm of taxation and supervision against the film and television entertainment industry triggered by Fan Bingbing has brought many filmings to a standstill..

The entertainment circle goes to Fan Bingbing

The Fan Bingbing incident stemmed from Cui Yongyuan's report that film and television stars evaded taxes through yin and yang contracts.Immediately, the tax authorities intervened in the investigation, and Fan Bingbing also disappeared from public view at this time.

Since then, the situation has further expanded.Luo Changping, a well-known former media person, stated on Weibo on July 26 that in early July, due to the crime of concealing and intentionally destroying accounting documents, a financial officer of a listed company, a legal representative, a financial supervisor, and an administrative assistant of Fan Bingbing’s company had been arrested by the police.Take judicial enforcement measures.Since then, the case has broken through again, and one of Fan Bingbing's agents has been involved. Currently, Fan Bingbing himself is at home in Beijing.Weibo was subsequently deleted.

Chinese media quoted legal experts as saying that the tax authorities intervened first, and then the police intervened. It should be that during the tax investigation process, evidence of serious tax evasion was found, and the account books were destroyed and concealed, so the investigated facts were handed over to the police.public safety agency.

Before the situation escalated, on June 27, Jueji 2 starring Fan Bingbing announced the change of file, and the release time has not been re-determined since then.China Central Television's movie channel was originally scheduled to broadcast Fan Bingbing's movie "Space Hunter" on the evening of July 1, but it was replaced by other movies that night.On July 3, the movie Big Bomb released a new poster, and Fan Bingbing's name was quietly deleted from the starring list.

Not only that, but the stock price of Tangde Film and Television, which Fan Bingbing participated in, has been falling all the way.On August 30, Tangde Film and Television announced an excellent semi-annual report with a 50% year-on-year increase in net profit, but the stock price fell by 4.33%.The reason is that, according to the semi-annual report, as of now, the company has not received the TV station's notice on the broadcast of Ba Qingchuan.This means that Tang De will face a potential bad debt of up to 700 million yuan for this giant production starring Fan Bingbing.

On September 7, a reporter from Phoenix.com visited Fan Bingbing's studio in Wuxi, Jiangsu, but found that the door of the studio was locked, and all the documents in the office had been cleared through the glass.

On September 3, Beijing Normal University and the Chinese Academy of Social Sciences released a research report on the social responsibility of Chinese film and television stars. The highest score was 78 points for Xu Zheng, and the lowest score was 0 for Fan Bingbing.

High taxes and the chilling effect

The film and television industry remained silent amidst the tumultuous public opinion, and the only speeches were made anonymously, because anyone may be implicated in the process of the great change.

At the same time that the research report on the social responsibility of Chinese film and television stars was released, Chinese media reported that various film and television studios in Hengdian had successively received notices from the tax bureau that they would terminate the regular quota collection method and change the collection method to audit collection.

This change in the collection method will change the original approved collection rate of film and television studios from a maximum of 3.5% to a five-level excessive progressive tax rate (35% for the part exceeding 100,000 yuan). Not only the studio will face a sharp increase in tax.

I personally said that the income tax has also risen because of this. A film and television practitioner who did not want to be named told China Business Daily that due to Fan Bingbing's "yin and yang contract" incident, a major earthquake occurred in the entertainment industry.All celebrities are required to pay their taxes in October.

This round of tax reform has not seen protests from stakeholders in the film and television industry.

Insiders said that, on the one hand, due to Fan Bingbing's sudden disappearance for a hundred days and the intervention of public security agencies, the artist was unwilling to become the next target of rectification under the chilling effect;

On the other hand, many people feel guilty about the unspoken rules of tax evasion in the industry—most of the performance income of actors requires after-tax income, so they basically do not pay taxes. In order to reduce costs, film and television companies choose to evade taxes (through all cash, yin and yang contract, or studio tax package system, performance fees in exchange for production company shares, etc.).

Among Chinese stars, there is a widespread perception that building an image of virtue is the key to retaining Chinese audiences, and China’s mainstream media has long emphasized that celebrities need to spread positive energy among young audiences.Moral flaws can be magnified quickly, so it is extremely difficult to bounce back once involved in a scandal.

Moreover, celebrities who are consistent with the government's rhetoric will also receive higher praise, and those who cross the line will be banned for the appellation of Taiwan and their attitude towards Hong Kong's democratic activities.In this context, coupled with the recent emphasis on social responsibility, Chinese stars are facing more subtle pressure from public opinion.