News world: Wang Qishan reshape the image of the Red Cross

News Room

Chinese Vice President Wang Qishan had a new title yesterday: Honorary President of the Red Cross Society of China.The weight behind this seemingly honorary title is really not light.

It is said that the main duties of the Red Cross are to accept donations and spread love. The president doesn't have too many things to worry about. The honorary president is even more relaxed. It is nothing more than showing up at important meetings to encourage charity.

But the Red Cross Society of China is not so simple. A storm seven years ago severely damaged its image.

On June 20, 2011, Guo Meimei baby, who was certified as the commercial general manager of the Red Cross Society of China, posted a microblog showing off her wealth, claiming that she lived in a big villa and drove a Maserati, which quickly attracted attention.Public opinion is not only concerned about the high-profile flaunting of the 20-year-old girl whose real name is Guo Meiling, but also about her official Weibo identity as commercial general manager of the Red Cross Society of China.For a while, the relationship between Guo Meimei and the Red Cross Society of China, and what happened to the Red Cross Society, became a hot topic of discussion on the streets.

Although Weibo admitted that there was an error in the certification, and the Red Cross Society stated on its official website that Guo Meimei has nothing to do with the Red Cross Society, many netizens still think that the Red Cross Society must be tricky, and many netizens call for not reporting to the Red Cross Society.donate.The Red Cross Society of China is in an unprecedented crisis of reputation.

At the end of 2011, the much-maligned Red Cross Society of China issued an investigation report on the Guo Meimei incident, claiming that the Red Cross Society of Commerce (Red Cross Society), its commercial system, did not exist as an institution. Guo Meimei and the head of the Red Cross Society of ChinaIt has nothing to do with the Red Cross Society, the Red Cross Society, public donations or project funds.

At the same time, the Red Cross Society of China also announced a series of measures to restore its image, such as the establishment of a social supervision committee, the abolition of the Red Cross Society of Commerce, and the establishment of an information disclosure platform.However, statistics show that after the Guo Meimei incident, the amount of donations received by the Chinese Red Cross system has dropped significantly for two consecutive years.

In February last year, the inspection team of the Central Committee of the Communist Party of China pointed out that the Red Cross Society of China had many problems, including: political positioning was not accurate at one time, responsibilities were not enough, and further efforts were needed to build credibility; the selection and appointment of personnel was not standardized; supervision and management were loose.Soft, there is a risk of integrity.

The predecessor of the Red Cross Society of China was the Red Cross Society of the Qing Dynasty established in 1907. After the founding of the Republic of China in 1911, it was renamed the Red Cross Society of China.For more than 100 years, Yuan Shikai and Chiang Kai-shek, all-powerful figures in Chinese history, have served as honorary presidents of the Red Cross Society of China.Since 1994, Jiang Zemin and Hu Jintao, the top leaders of the two generations of the Communist Party of China, have successively served as honorary presidents of the Red Cross Society of China.In 2015, Li Yuanchao, then vice president of China, took over as honorary president of the Red Cross.

Wang Qishan was appointed as the honorary president of the Red Cross Society of China yesterday, which shows that it has become a common practice for the vice president of the country to serve as the honorary president of the Red Cross Society.

Wang Qishan, who is known as the captain of the tiger fighting hero and firefighter, is obviously more prestigious than his predecessor. His appointment as the honorary president is also more conducive to the reshaping of the image of the Red Cross Society of China.

Chen Zhu, vice chairman of the National People's Congress of China and president of the Red Cross Society, said yesterday that Wang Qishan's appointment as honorary president of the Red Cross Society of China fully demonstrates the great importance and cordial concern of the Party Central Committee with the leaders of the Communist Party of China at its core for the cause of the Red Cross Society of China.The majority of Red Cross workers across the country are encouraged and inspired.

However, it will be difficult for the Red Cross Society of China to restore its credibility only by relying on Wang Qishan as the honorary president.It needs to go through profound reforms, establish a more open and transparent donation, financial and distribution system, and turn itself into a real public welfare organization in order to boost public trust in it.