On the first day of the new working week, the news of Moutai's coaching change came.

A number of media confirmed that the Moutai Group leadership meeting announced an important personnel decision on the evening of the 6th: nominate Li Baofang, secretary of the party committee and general manager of the Moutai Group, as the candidate for the chairman of the Moutai Group, and Yuan Renguo will no longer serve as the chairman of the Moutai Group.

Known as the quintessence of national hard currency, Moutai liquor has always attracted attention. Then, who can be in charge of the Moutai Group that produces Moutai liquor?What important nodes did they lead Moutai through?

Who is Li Baofang?

This personnel adjustment was announced by Li Yifei, member of the Standing Committee of the Guizhou Provincial Committee of the Communist Party of China and head of organization, at the Moutai Group cadre meeting on the evening of the 6th.It is reported that the cadre meeting did not start until after 10:00 p.m. and ended after 11:00 p.m.

After the handover of personnel, Li Baofang will serve as the party secretary, chairman and general manager of Moutai Group.So who is Li Baofang?In August 2015, Li Baofang began to serve as Secretary of the Party Committee, Vice Chairman and General Manager of Moutai Group.

Li Baofang has been working in Liupanshui City since graduating in 1982. She left in 2003 and became a member of the Standing Committee of the Communist Party of China Liupanshui Municipal Committee and executive deputy mayor.Later, he successively served as a member and deputy director of the Guizhou Provincial Economic and Trade Commission (department level), party secretary and director of the Guizhou Provincial Economic and Information Technology Commission, and a member and secretary of the National Defense Industry Working Committee of the Guizhou Provincial Committee of the Communist Party of China.

It can be seen that before entering Moutai, Li Baofang's work content was relatively closely related to the economy and enterprises.Li Baofang joined Moutai in 2015. Moutai said that this coincided with the peak period of the replacement of old and new within the Moutai Group.

Or because of age?Regarding the specific reasons for this coaching change, Moutai did not make further explanations.

According to media analysis, Yuan Renguo resigned this time because of his age, and he will be 62 years old in October this year. A few days before announcing the above personnel information, Yuan Renguo also went to Beijing to participate in activities.Moutai Group’s official website National Liquor Moutai News shows that on May 4, CCTV held a series of themed activities on China Brand Day in Beijing, and Yuan Renguo, chairman of Moutai Group and chairman of the joint-stock company, was invited to participate in the event.

Li Baofang frequently appears in the internal and external affairs of Moutai Group, and he often speaks out about Moutai's most fundamental liquor business.

In 2017, Moutai was under tremendous pressure to stabilize prices.In an interview with Guizhou Metropolis Daily in January this year, Li Baofang said that in terms of price issues, starting from January 1, 2018, the Moutai Group will adjust the ex-factory price of Moutai liquor from 819 yuan per bottle to 969 yuan per bottle, and the market guide price from 1299 yuan to 969 yuan per bottle.Yuan/bottle is adjusted to 1499 Yuan/bottle.

Whether the terminal price can be controlled has become the focus of the problem.Li Baofang mentioned that the ultimate goal of Moutai people is to make the common people afford to drink.

In March of this year, at a wine press conference in Moutai, Li Baofang also talked about the future development of Moutai.He said that in recent years, Moutai has made great efforts in brand slimming and brand management, cutting off unimportant, unprofitable, and unprofitable brands and varieties. Moutai's development is healthier today.At the same time, he said that Moutai does not need to overdo it in the development of varieties, and must concentrate on pushing this strategy for ten years.

Who was in charge of Moutai?If you write about the previous heads of Moutai, you have to mention the entrepreneurial history of Moutai.

Zheng Zhijun combed and found that after the founding of New China and before Yuan Renguo, Zhang Xingzhong, Yu Jibao, Zheng Guangxian, Chai Xixiu, Guo Jingde, Zhou Gaolian, Chen Dehua, Zou Kailiang, Ji Keliang, etc. had served as the secretary of the Maotai factory during the development of more than 60 years., Factory manager position.

Some of these people have political backgrounds, such as Zou Kailiang, who served in the government in his early years and took charge of Moutai in the 1970s, and Ji Keliang, who has a professional background in food.

Ji Keliang graduated from Wuxi Institute of Light Industry (now Jiangnan University) majoring in food fermentation in 1964, and was later assigned to work in Kweichow Moutai Distillery.In 1998, with the impact of the financial crisis and the outbreak of the poisoned alcohol case in Shuozhou, Shanxi, the entire Chinese wine industry encountered unprecedented challenges.In May of that year, Ji Keliang was appointed as the secretary of the party committee of the company, combining party secretary, chairman and chief engineer.

After Ji Keliang, the head of Moutai was Yuan Renguo.He used to be Secretary of the Party Committee, Vice Chairman and General Manager of China Kweichow Moutai Distillery (Group) Co., Ltd.Since October 2011, he has been the chairman and deputy secretary of the party committee of China Kweichow Moutai Distillery (Group) Co., Ltd.Since 2001, he has been the chairman of Kweichow Moutai Co., Ltd.Yuan Renguo can also be regarded as a leader who grew up in the Moutai factory. He entered the factory at the age of 19 and served as office secretary, workshop director, assistant to the factory director, and deputy factory director.

It is worth mentioning that, according to media reports, in January 2017, Yuan Renguo served concurrently as the vice chairman of the Guizhou Provincial People's Congress Finance and Economics Committee, which once attracted speculation that he might no longer be the chairman of the Moutai Group, but the rumors were refuted afterwards.