Lei Jun, the founder of China Smart Brand Xiaomi, announced last month that Xiaomi started a new logo, and the outer frame changed from square.The new LOGO was designed by the Japanese master Haraki, and it took three years to finish the draft.However, many netizens think that the old and old LOGOs are too similar, and they feel that it costs 2 million yuan (about S $ 400,000) to find a famous designer design. It is not worth the design of the designer, and even it is recommended that Lei Jun "alarm".
Comprehensive Hong Kong 01 and surging news reports, Lei Jun admitted frankly when he talked about Xiaomi's change of logo yesterday. At first he was not used to the new logo, but after two years of watching, he felt "good" and praised the new logo "Young, senior and fashionable ".
Xiaomi announced the official replacement of LOGO at the 10th anniversary conference, from the original square to oval.It is reported that this new LOGO found the original design of the international graphic design master, the original research, the creation lasted three years, and the design cost was 2 million yuan.Haraya also delivered a five -minute speech to the new LOGO at the press conference to explain the origin of creative inspiration.
However, because the difference between the old and the old LOGO is too small, many netizens bluntly see that there is no difference, and they laughed that "it is true" and "Lei is deceived money."
Lei Jun responded to the outside world's questioning of the new logo at a live broadcast yesterday.He said that after the release of the new LOGO, netizens thought he was "deceived" and even suggested that he "call the police immediately", but he feels that a mature successful brand can only change the logo.
Lei Jun admitted that when he first saw the design draft three years ago, he was a bit unaccustomed. "The master told me, just after you see it for seven days to see the habit, I really read it for seven days, but I still don’t get used to it.Later, after looking at it for two years, (here) I felt that this (new) logo was still very good. "
Lei Jun believes that the new LOGO has new weather and looks young, high -level and fashionable, so it took another year to "carefully repair one repair" and officially released in March this year.
It is understood that Xiaomi's new logo designer Hawari has always been active in the design field. He is the chief designer of the Nippon Design Center (NDC). In 1992, he established the original Research Institute in NDC.He has designed a program commemorative book for the opening and closing ceremony of the Nagano Olympic Games, and designed the official poster of the 2005 Alex IWC.Since 2002, Yuan Yanyu has been the artistic director of MUJI, and has begun artistic guidance.
