A few days before the National Day of China, with the "buzz" sound of drones coming on, the night sky of Shenzhen Bay Park was lit by the colorful light and shadow.

Drone Performance Head Enterprise Shenzhen Desert Da Zhi Control Technology (referred to as Desert University). In this drone show, more than 10,000 drones are used to form an air pattern from aircraft carriers to Shenzhen landmark buildingsThe Guinness World Record that broke the "most unmanned unit into the air pattern", even Tesla founder Musk could not help but praise.

However, this record may not last long.After all, less than a month before the desert was large, it just set a world record at the time in Yanbian City, Jilin Province with nearly 7,600 drones.

The next day in Yanbian's performance, another Shenzhen drone performance giant "Gao Ju Innovation Technology" in the other two drone shows broke the "largest light source image formed by drones" and "the mostThe world record of drones flying at the same time.

Drone performance companies have launched a fierce competition, and they have broken records in a short period of time, showing the hard power of the drone formation, and injecting new vitality into the slowdown industry.

According to the statistics of the data inspection report of drone formation of drones in the Wenwen Travel Industry in 2022, the drone performance market ushered in a high -speed growth period before the epidemic; even in 2021, the Chinese drone formation performance reached 7,228 games.

The project manager of the aircraft -headed air -Elephant Drone Performance Company, a headquarters in Guangzhou, pointed out in an interview with Lianhe Morning Post that although the drone performance market has grown strongly in the past few years, as the market competition is becoming more and more fierce, this yearThe semi -annual heat declined significantly.

He said: "In the first half of this year, the entire industry was actually very depressed, and there were not many activities. As soon as Yanbian's performance was over, the number of consultations was significantly more. Now our monthly activities are basically maintained at about 10 to 20 games,It's relatively stable "

However, some people in the industry believe that the number of drones by the giant company's blindly fights, highlighting the increasing phenomenon of the industry's "inner volume".This "face project" not only has no substantial technological progress, but also is not good for the healthy development of the industry.

Wang Liang, the founder and general manager of Shanghai Zhongbird Fei Intelligent Technology, said in an interview that the competition between the desert and the innovation of the desert and the high giant innovation is widely known in the industry.In his opinion, the two companies are starting a reputation.

Through cutting -edge wireless communication and positioning technology, the drone can accurately execute the formation of the formation and draw a complex pattern.This process is similar to the working principle of an electronic camera: the more the number of drones, the more densely the pixels are, which can show a more vivid, delicate and clear picture.

However, when the number of drones reaches a certain threshold, the number of continues to increase the number is not obvious for improving the visual effect.

Wang Liang's metaphor, this is like a car that can pull two more tons of goods in two wheels; if two more wheels are added, maybe you can pull more.But imagine that if a car is equipped with 100 wheels, the actual significance is not much.

He said: "From a technical perspective, there is nothing to break through, it is nothing more than the accumulation of quantity."

The client group in the early stages of the drone performance market mainly comes from government activities.However, with the decline in performance prices, consumer groups in recent years have gradually expanded to enterprises and ordinary consumers.

Zeng Yong recalled that last year he and his team planned a drone performance in Hangzhou, which was showed to a dog.He explained that the dog owner wanted to celebrate his birthday at that time, and the design team carefully integrated many elements related to dogs, including dogs' images and bone patterns.

He said: "I don't know if the dog can't understand, the important thing is that the customer is satisfied."

Zeng Yong pointed out that compared with the research and development of drone technology, the threshold of performance and formation is relatively low, resulting in the increasingly fierce competition in the field.Under the pressure of price competition, the price of single drone performances continued to decline, and the decline in the past year reached 30%.

He said: "Last year, 500 orders for drone performances cost 120,000 (RMB, the same, ST $ 2,2165) to 130,000 yuan, and this year can be won at almost 80,000 to 90,000."

Residents generally believe that the price of drone performances will continue to decline in the future.At the same time, as the drone performance gradually becomes normal, the audience may be difficult to feel fresh and even aesthetic fatigue.This will lead to the lack of differentiated drone performances, and facing increasingly smaller living space.

Wang Liang said: "From the perspective of the domestic drone performance market, this industry is saturated and may start to go downhill. This is why we are not willing to spend more energy to compete, or to do big breakthroughs."

The market share of the desert is as high as 60%in the market share of drones. The person in charge of the company pointed out in an interview that the future drone performance mainly depends on creativity and content.

The person in charge said that as the drone performance field increased year by year, the public would look forward to seeing the performance of strong creativity, shocking picture, rich content, and attracting attention.In the future, the mainstream competition in the industry will turn to the competition design.

Zeng Yong believes that if you want to distinguish from other companies, future drone performances must be added with different elements to create more diversified performance forms.For example, drones can be equipped with cold fireworks, or perform with Kong Ming lanterns, "Phoenix UAV".

With the increasingly fierce competition in the Chinese market, more and more drone performance companies have begun to look at overseas markets with greater growth potential.However, due to the various restrictions of drones entering and exporting, the cost of performance is high, and this expansion faces many challenges.

Zeng Yong, who plans to perform a drone performance in Thailand in December this year, said that over the past two years, the number of overseas customers has increased by at least 20%, but there are not many orders in actual.He said that because the drone is a sensitive item, the import and export procedures are cumbersome, which has caused many overseas orders to be blocked in the transportation link.

"In order to cope with this situation, if we want to perform overseas orders, we will reserve a batch of equipment in foreign countries in advance, so that it is convenient to call it when needed, so that there is no need to pass from domestic transportation equipment."

Wang Liang pointed out that because drones are facing challenges overseas, the performance cost is about 10 times higher than that in China.

He said that the company usually cooperates with local agents to support their business technically.However, due to the limited number of equipment, it is not easy to expand overseas.