One is the "explosion" of the past, one is the one is the "explosion" of the past, and one is the one is the "explosion" of the past, one is the one is the "explosion" of the past, one is the one is the "explosion" of the past, one is the one is the "explosion" of the past, one is the one is the "explosion" of the past, one is the one is the "explosion" of the past, and one is the one is the "explosion" of the past.Volkswagen's "new darling", "Sunshine Rose" grapes and coconut water, have recently fluctuated sharply due to market prices, becoming a hot topic of Chinese social media.
The price of sunlight roses has plummeted
At the moment when the downward pressure on the Chinese economy has increased, the price of fruits and beverages on the table is slightly fluctuating, which may stimulate the nerves of Chinese consumers."Why is the sun roses getting cheaper and cheaper?" "Coconut water can't afford to rise again" has become a hot spot on the social media platform.
Let's talk about sunlight rose grapes first.The English name SHINE MUSCAT, the fruit is oval, the color is yellow -green, and the peel is smooth.The variety of fruits, which was once known as "Hermes in the grape world," rising prices, from cabbage to boutique, and then returned to cabbage price.
According to the Farmers Daily, Sunshine Rose is a hybrid breed in Japan in 1988 and introduced China in 2006.In the early days, because of immature cultivation technology and fame, the planting area in China was only more than 800 acres.According to the fruit farmers who planted sunlight rose grape earlier, when the sun roses have not been on fire, it is only about 10 yuan (RMB, the same below, about S $ 1.9) a pound.
In 2015, about ten years later, Sunshine Rose began to popularize in China, and in 2016, it was held on the altar.At that time, the price in the supermarket was 300 yuan per catty, and many people described it as "luxury fruits".According to netizens, in 2017 and 2018, it was sold to 500 yuan per catty for a time.
However, the image of the high luxury fruits of sunlight rose grapes has not continued. In recent years, the price has fallen in a cliff -like decline, and the original shape of about 20 yuan per catty has appeared.What happened during this period?
After the hype of the media and the Internet celebrities, the merchants saw the earnings, and they immediately expanded.According to statistics from the Institute of Fruit and Tree of the Chinese Academy of Sciences, as of 2020, the planting area of China's sunlight rose reached 800,000 mu, which was about 40 times that of Japan.Although many growers and buyers believe that this number is significantly high, the actual fruit hanging area should be between 300,000 and 500,000 acres, but it still increases by about 500 times compared to 2016, accounting for about the total grape planting of the country.4%of the area.
Large -scale expansion in a short period of time brings quality differentiation, market confusion and word of mouth.
The People's Network reported on Wednesday (September 13) that the high output of sunlight roses burden the tree body and cause nutrition to be unable to fully supply.Furthermore, many farmers use migraphic pyrroe dragon as plant growth regulators, so although grape particles look big, the flavor of the fruit will fade.In addition, in order to avoid competition during the concentrated listing period, when the sun roses are not fully mature, they will be taken down to the market, resulting in sourness, no fragrance and sweetness.
The taste has changed, and consumers refused to buy it. The market demand has been reduced, and the sunny roses have shrunk with their value.
Coconut water becomes the new darling
The price of coconut water that has always been not watched by the outside world has been rising into the new darling of the media due to the rapid rise in the price.Essence
Many Chinese media reported at the end of August that in the summer, because of being loved by consumers, coconut water has become a sales explosion in the beverage industry.According to the Financial Network, data show that since this year, the amount of group purchase orders related to coconut water increased by more than 300%year -on -year, and the number of catering stores in related products on the line increased by more than 368%.
CCTV Finance quotes the person in charge of a coconut water production enterprise in Wenchang City, Hainan Province, Fang Pantan, said: "In 2020, we coconuts mainly sold coconut meat. No one wants coconut water.I want to spend money and ask people to get it outside. Later, someone asked for it, from 100 yuan per ton, to 500 yuan per ton, 600 yuan per ton, now almost 4,000 yuan per ton of coconut water. "
Coconut coconutsWhy is the water hot?The Chongqing Commercial Daily quoted Tan Shufang, deputy director and associate researcher of the Coconut Center in Hainan Coconut Institute, said that from a business perspective, there are two key factors behind it: first, the driver of consumer demand, and the second is the promotion of current tea.
In the past three years, consumers' demand for food and drink health has increased, which has promoted the upgrading of Chinese food and beverages.In this context, low sugar and low calories, and also rich in natural electrolyte coconut water, naturally become the first choice for people to chase healthy.
In addition, in 2021, the Chinese coffee chain brand Ruixing launched the raw coconut latte that has been on the whole network.This drink not only made Ruixing salted fish who was deeply trapped in the financial predicament, but also set off a wave of coconut drinks.
According to Huasheng Online, in the 2022 China Beverage Industry Product Report, the use of coconut use frequency is the first among 40 tea brands sampled, 108 more than the second strawberry;In statistical samples, 92.5%of brands have new coconut element products.
So as the market demand of coconut water continues to grow, will the future prices make consumers ca n’t eat it?
According to the China News Network, coconut coconuts produced in the Chinese market are mainly imported from Southeast Asian countries.Coconut ingredients suppliers with imported business in Vietnam and Indonesia, Chen Zaineng, said that the fiery market of coconut water in the past two years has also been transmitted to the exporting country of coconut."The current price per ton of Vietnamese coconut has reached 2,600 yuan, which does not rule out further rise."
According to statistics from Yangpu Customs, which belongs to Haikou Customs, from January to July this year, 330,000 tons of coconut imported coconuts in Hainan Port this year, Year -on -year increased by 13.6%, with a value of about 550 million yuan.
Gong Shufang also said that from the global supply chain, raw material coconut shows a certain degree of shortage. Coconut trees in coconut coconuts such as the Philippines and Indonesia have been at the end of the economic life, and the output has fallen, and the output has fallen.obvious.
The implication of words, because the output cannot keep up with demand, the price of coconut water seems to continue to rise.No wonder some netizens joked: "I can't drink it again! Now I can't bear to have a bottle a day."
Market supply and demand is the main factor for adjustment of product price adjustment.The supply is far greater than the demand, and when the quality of the product is not closed, the end is likely to be Chinese cabbage, otherwise it will be promoted to Hermes.Like sunny rose grapes, coconut water may also go through a period of "holding red-production-mass production-over-air"The course.
In general, whether it is the red rose or the popularity of coconut water, it reflects China's rapidly changing consumer ecology.For a few years, and a few weeks, there are new products.Perhaps coconut water will soon burst into fire like Zibo barbecue, and it will be out of breath immediately, and it may also stand firmly like coffee and tea.For hundreds of millions of Chinese consumers, at the moment of economy, the quality of goods is strong and the price is reasonable, so that they can make them loyal supporters.
