Data show that China's 2023 summer box office exceeds 20.6 billion yuan (RMB, the same below, about S $ 3.8 billion), and the total number of viewers exceeds 504 million.Personal record.
China News Agency reported that according to the data of the professional version of the software lighthouse of movie data, in addition to the above information, this summer will also set a new record in China with a total of 34.607 million.Staged a red fire with a box office for 72 consecutive days.
It is reported that the overall presence of "explosive frequency" and "blooming flowers" in the summer season this summer. At present, the top five in the box office are: the lonely injection disappear.inside.Among them, four films have more than 2 billion yuan in box office, and the number has reached the most history of this period.
Professional version of the lighthouse show that 52.7%of the audience this summer has entered the cinema this year. This value has increased significantly compared with 44.6%in 2019.Disappearing, she was lonely to throw a new proportion of many movies such as Changan 30,000 miles. The proportion of the newly pulled by many films was more than 10 %. Chen Jin, a professional version of the lighthouse, said that this new ability to pull new capabilities is of great significance to the sustainable and healthy development of the Chinese film market.
According to China News Agency, another significant feature of this summer file is that the subject matter of the film is high and has strong marketing.Among them, the most prominent may be the lonely betting of the box office champion.The film has conducted targeted marketing for the actual theme that it focuses on. It has received hot popularity on the short video platform before the release. According to statistics, on the vibrato, only the topic of "Movie Lonely" exceeds 219.100 million times.
Rao Shuguang, president of the Chinese Film Review Society, believes that the topic is a torrent of the film's high box office.In recent years, high box office movies have generally been topical and empathy.The performance of the topic effectively attracted the audience into the cinema. The empathy was to communicate, resonate, resonate with the film after entering the theater, and resonate with the film, and get satisfaction when walking out of the cinema.
