(Beijing Comprehensive News) A collagen beverage brand named "Five Female Doctors" was investigated by the market regulatory department for investigation by the market supervision department for suspected public advertisements.
In an elevator advertisement that caused controversy caused by the "five female doctors", several women's expressions exaggeratedly displayed the brand's collagen drink in different situations: "Husband is angry with me, drink", "stay up late to chase the drama, drink""One year old, drink", "Drinking five female doctors, you are forced by you!"
A large number of Chinese netizens questioned the advertisement to preach their appearance anxiety, rendering the negative image of women, and suspected of insulting women.
A staff member of the Chaoyang District Market Supervision and Administration Bureau of Beijing told the online media "Nine School Finance" on Friday (May 12) to release vulgarityComplaints and reports of advertising and false propaganda, regulatory departments have decided to investigate after comprehensive research and judgment. At present, the evidence materials and interviews are currently collecting evidence materials and interviews.
The Chinese Women's Daily criticized the advertisement on May 6, saying that she was under the name of a female doctor and portrayed the image of anxiety, anger, hysteria, and disgusting."Today, today, when the social pursuit of women and the more respect for value, the voices of opposition to appearance anxiety and age anxiety have risen, and the public naturally has more disgusted the content of the contents of being put in public in public."
According to Jiupai Financial report, the "five female doctors" did not have the record of health food, but ranked first in the sales list of Douyin Medical Health Care Brand in April.Single monthly sales reached 75 million to 100 million yuan (14.43 million to S $ 19.24 million).
After the news of the case was announced, the brand was still broadcasting, but the debate in the comment area appeared. Some people asked the company to "close the hand", and some consumers called "choosing to believe the brand".The brand was established in 2019 and has always used the founder as a female doctor as a propaganda gimmick.
The "Five Female Doctors" appeared on the market before the promotion of "transformation of the results of Peking University".The Ministry of Medicine of Peking University issued a statement in 2020, saying that there is no cooperation with the brand.
