The fragrance of Zibo barbecue floats to Beishangguang.
On April 26, Shenzhen, China passed the new version of the city's appearance and environmental sanitation management regulations, will no longer ban the stalls from September 1.
Shenzhen is not the first city to release the "roadside stall".Since September last year, Shanghai, Beijing, Guangzhou, Chengdu, Suzhou, Wuxi, Nanning, Nanjing, Lanzhou and other places have encouraged the "commercial exterior" business model through revised policies or posts.
Recently, the official media of Chinese media CCTV News reported a news that the post -95s couple operated a snack stall in the Yiwu Night Market in Zhejiang.
In the video, the couple set up a stall and live broadcast, and the business was hot.In the early morning, they reported sales to the live lens: "About 9,000 yuan (RMB, the same below, about S $ 1724), earned a day, it is good to have a sense of accomplishment."
Official media propaganda plus policies from various localities, pull the stall economy back to the public vision.This economic format is no stranger to the Chinese.
The Internet's memory of the official encourages the economy can be traced back to 2017.At that time, the Chinese Prime Minister Li Keqiang proposed at the executive meeting of the State Council that cities that blindly pursued the environment and sacrificing many small shops were a vibrant "dead city".However, this method does not form a scale.
The stall economy has begun to appear in the official statement in China, which is 2020.
At the beginning of 2020, the crown disease broke out in China.In February of that year, the unemployment rate of urban surveys in China reached 6.2%.
Three months later, at the National Two Council (the annual meeting of the People's Congress and the CPPCC), Li Keqiang first praised the stalls of 36,000 mobile vendors in a certain city in the west to solve 100,000 employment problems overnight; then went to Yantai, Shandong.Investigating, praise the local stall economy and small store economy "is an important source of employment positions, the fireworks of the world, and the same as the" tall ", it is the vitality of China."
It is said that the western city that Li Keqiang praised was Chengdu.It is the first city that supports "outer", which is the roadside stall in 2020.
One month later, dozens of cities in China mobilized vendors to go to the streets to set up stalls.On social media, "all staff setting up stalls" became a hot search topic.More young people also appeared in the stalls.
But Li Keqiang's words have just fallen, and the Beijing Municipal Party Committee Newspaper Beijing Daily published an article entitled by the stall economy that is not suitable for Beijing. It refers to Beijing on behalf of the Chinese national image.Economic formats that do not meet the strategic positioning of the capital city and are not conducive to creating a harmonious and livable environment.
China CCTV News subsequently followed up and published an article for two consecutive days: "The Economy of the Stalls" cannot be coacked, and first -tier cities should not promote the "stall economy".
The second wave of stalls in the economic trend, and the breath.
At the end of 2022, the stalls came again.
In September 2022, the new version of Shanghai Municipality and Environmental Sanitation Management Regulations, which have been fully amended for the first time in 20 years, has been changed from "comprehensive ban" to "moderate release" from "comprehensive ban" to "moderate release."
In January 2023, Beijing released the implementation plan for cleaning the hidden barriers to optimize the consumer business environment and proposed that "the pilot pilot to carry out external plans in the key business district".
The media began to report to the stalls "small and beautiful", "development of sideline", "small cost entrepreneurship", and the opinions of netizens are sincere.
Agree in the school, some people want to do it for their own personality, and the knife Huo Huo is practicing the stall; some people think that in terms of China's current grassroots consumption level and secularization characteristics, a free market -like stall economy is suitable for Chinese people.
The netizens who questioned the economic stall economy clicked out. Now this wave of stall boom "seems to have known each other", "Encourage the floor stall in 2020, there is no sound in a few days, I don’t know how long."When he was sick, the stall economy became medicine.
Behind the economic boom of the stall is the domestic demand and severe employment situation that China urgently needs to boost.
Although China's economic growth in the first quarter was 4.5%, which exceeded expectations; many economists believed that insufficient domestic demand still caused China's economic recovery to face severe challenges.In addition, until March of this year, the national urban survey unemployment rate was still at a high level of 5.3%, and the urban youth survey rate of urban and towns in the age of 16 to 24 rose to 19.6%, second only to 19.9%of the record in July last year.
The "medicine" opened by the stalls is to drive consumption, broaden employment channels, and release market confidence.
BBC (BBC) quoted Hu Rong, an assistant professor of the Chinese University of Business School in Hong Kong, saying that the "stall economy" is a transitional, flexible and temporary employment.
Luo Zhiheng, chief economist of Yuekai Securities, analyzed that one of the grasping points of expanding domestic demand was to further promote consumption. Specific measures include supporting the economy of the floor stall, expanding consumption scenarios, and extending consumption time.
Zibo, which has been popular with barbecue in the near future, seems to be an ideal case.
The data of Zibo City Statistics Bureau shows that the total GDP in the first quarter of this year achieved 105.77 billion yuan, an increase of 4.7%year -on -year.The consumer market has a strong recovery. In the first quarter, the total retail sales of social consumer goods were 31.36 billion yuan, an increase of 8.3%year -on -year, and the growth rate was 2.5 percentage points ahead of the country.
Xiaokang Magazine reports that most of the vendors' consumption is a night scene, which is an effective way to further drive the development of the city's night economic line.The Ai Media Research Institute predicts that the Chinese economy in 2023 will exceed 3 trillion yuan.
At the same time, the "stall economy" is not only the end consumption, but also a chain that can be pulled very long.From upstream prefabricated food wholesalers, to shopping mall operators and outdoor umbrella manufacturers, production can be converted into small truck manufacturers who can be converted into mobile stores, and they can stallize the economic revitalization anywhere.In the example of Zibo, you can also benefit from transportation and hotels.
But some analysts believe that the stalls always represent a very primary business form. The survival of small and micro enterprises is difficult, and long -term development is still difficult.
On the Internet, although the post -90s girls bought the story of Mercedes -Benz on the stall, there were another hot search that only paid 5 yuan for two days after two days of stalls in the post -90s girl.
In addition to questioning the leading role of the ground stalls in the economy, the public also wants to ask, is the government really ready to welcome the stall economy?Although the support of Shenzhen and Shanghai's economic support has been implemented from policy levels to legislative implementation, it is still difficult to dispel civil concerns.
Tax is concerned.The aforementioned couple who entered 9,000 yuan after the 95th day after CCTV reported, they appeared in another hot search: "The couple set up 9,000 netizens daily to question tax check."
Urban management is two concerns."Will hawkers touch the public power of urban management? Will it be sacrificed?"
All kinds of questions still have no clear answer.
The "May Day" holiday just passed, the number of Chinese travels was higher than before the epidemic, but the per capita tourism consumption level was still hovering at a low level, showing that the purchasing power of residents has not restored, and the road to driving domestic demand is far away.The upcoming college graduation season will be put on a heavy pressure on the severe employment market.
Is the stall fireworks a temporary analgesic medicine for the Chinese economy, or is it a vitamin that enhances long -term immunity?To answer this question, we must first depend on how long the economic boom can last this round of stalls.
